Discover everything you never knew - you didn’t know – about effective communication in today’s new reality.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Why this course is relevant:

In our new world of coronavirus and social isolation, with communications being driven increasingly by technology, effective communications, especially in business, have never been more vital.  But what does this mean and why are some conversations harder to maintain and progress whether online or face-to-face?

Effective communication involves two or more parties sending a message that is easily understood by each person.   But some styles and approaches might not work well, especially if we cannot have face-to-face contact.  The wrong words or a poorly chosen tone may (even unintentionally) lead to disagreements and damaged relationships.  The resultant misunderstandings and miscommunications can be costly and problematic, for example, when:

  • Working abroad or online
  • Liaising with clients and colleagues to develop briefs and proposals
  • Managing difficult clients and employees
  • Undertaking all aspects of research

This new course from the MRS will re-energize and enhance your communications skills and enable you to navigate your way more successfully in the changing business landscape.

Learning outcomes:

By the end of this course, delegates will have gained:

  • Practical tips and techniques for avoiding misunderstandings and associated problems
  • A greater appreciation of diverse communication behaviours and styles
  • Awareness of their own communication strengths and style

Who will benefit:

  • Researchers and account handlers, both agency and client-side, with at least 3 years’ experience, ideally with client communication and management experience
  • Professionals who are interested in honing and developing their communication skills by learning new techniques and approaches

Learning method:


Course delivery mode:

This course is interactive with lectures, discussions and activities, providing a balance of peer learning and input from the trainer.

Course outline:

Defining successful communication

  • Communication conundrums – what has changed and why
  • Barriers to effective communication
  • Key elements of business communication

Communication characteristics

  • Directness vs indirectness
  • Formality vs informality
  • Small talk and silence
  • Emotional expression

Developing communication skills

  • Open questions and positive language
  • Positive assertiveness
  • Individual communication skills and styles analysis
Barbara Wilmot is a business consultant and trainer with over 20 years’ experience in the market research and professional services industries.  Her work encompasses marketing and communications, business and account development, training, as well as research.
Before establishing her own consultancy in September, 2001, for over 10 years Barbara was a researcher herself and developed commercial opportunities for the then TNS group. In addition to consultancy work, Barbara Wilmot designs and delivers bespoke training courses to meet the objectives of individual organisations.  These courses are based on her own, hands-on experience of building business and leveraging client relationships, especially within the research sector.
Barbara Wilmot has been a business skills trainer for the UK’s Market Research Society since 2006.
Other research clients that have commissioned Barbara’s courses include:
BMRB, Ipsos-MORI, FreshMinds, Millward Brown, GfK, Winkle, Opinium Research, Kantar Operations, Lucid, NatCen, MMR Research, FlyResearch, BDRC-Continental, Breaking Blue, Accent Research, ESOMAR, Blueprint Partnership, Acumen Field

Additional Information

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