Build traction to ensure insight lives on within stakeholder teams.

The delivery of the insight recommendations is not the end of the journey, it is just the springboard that enables further conversations about how businesses can use the information to explore ideas, inform a decision or take specific action.  The aim of this training is to help you apply leading edge stakeholder management and facilitation skills to influence representatives across different business functions.  We share our tried and tested framework for planning and facilitating conversations and provide practical examples and exercises to help apply the skills in real life.

Learning outcomes/learning objectives

  • Understand what motivates individuals to take action and apply proven techniques to influence stakeholder intentions
  • Learn key frameworks to assist in planning, designing, and delivering debriefs, workshops and meetings that generate concrete business outcomes from insight
  • Applying deliberative techniques and gamification before, during and after meetings to build traction with ideas
  • Access a tried and tested toolkit to stimulate debate, thinking and action planning

Who will benefit?

Agency or client-side insight professionals who are responsible for driving activation of insights with the end users

Learning method

On-demand tutorials, pre-training tasks, break out conversations and assignment tasks

Course delivery mode

Blend of on-demand and Live sessions

Trainer biography

Caroline has worked extensively on both agency and client side and in research and analytics roles. Since launching Insight Narrator in 2012 she has helped thousands of insight professionals increase the impact of what they do through improving outcomes at critical touchpoints in the insight process. Caroline is a thought leader in insight generation and storytelling and regularly runs workshops with clients to activate insights into strategies and plans.

"A really useful course, with a great mix of theory and exercises with a great trainer. Loved the chance to meet others working in similar roles."

Nicola Jarrett - Asahi UK, July 2023


Nicola Johnson - Barclays, July 2023

"Very practical and engaging, providing good tools and resources to encourage action from insights."

Armando Falcao - HelloFresh, November 2022

"Training born out of experience."

Lee Bryer - Construction Industry Training Board, November 2022

"Great course, very clear and easy to follow and demonstrates clearly how to facilitate action from insight."

Clementine Budge - Battersea Dogs & Cats Home, July 2022

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.

Additional Information

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