This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

Sustainable way to solve new problems and answer new questions

Decision makers do not need more data; they need knowledge and expertise derived from existing data sources delivered more quickly. This means more on-going meta-stories about customers, markets and products, alongside specific project results pinpointed at filling knowledge gaps.

Often this accumulated knowledge sits in different people’s head or on different servers within the organisation – so extracting across silos, curating in one place and then synthesising and evolving over time can be messy, time consuming and complex.

The aim of this session is to provide a practical and efficient framework to better utilise and repurpose knowledge gained from multiple sources to provide greater thought leadership and value from insight assets.    

Learning outcomes/learning objectives

  • Understand the importance of synthesising existing insight to provide bigger and more commercially useful insights
  • Helps you to plan how best to curate and organise different data sets for meta-analysis
  • Learn key frameworks in critical thinking to support knowledge development and synthesis of different sources
  • Utilise this accumulated knowledge to demonstrate ‘true expertise’ to stakeholders at key touchpoints
  • Optimise new ways of working to enable these meta stories to be built, accumulated and shared over time

Who will benefit?

Insight Managers who need to pull together multiple sources of insight gained from different projects or agency researchers looking to provide additional value to project outputs by incorporating other sources.

Learning method

Case study example developed in small working groups

Course delivery mode

On demand video, assignment and live 1 day virtual session

Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results.

Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.

In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.

Additional Information

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