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Editorial Board

Executive Editorial Board 

Peter Mouncey FMRS FIDM - Editor in Chief

Appointed Editor in Chief IJMR in late 2004. Visiting Fellow Cranfield School of Management (specialising in key account management, CRM, market research, marketing accountability); member MRS MRSB and specialist in data privacy and survey research. 

Director of Research at Institute of Direct Marketing (IDM) 2000-2013. Fellow of the MRS & IDM. Worked 29 years at the AA latterly in General Manager roles responsible for Group Marketing Services & CRM Strategy. Ex Chairman of the MRS, RDF & AURA. 


Peter has spoken at numerous conferences on marketing related topics over many years; several published papers, book chapters and reports. Joint Editor of ‘Market Research Best Practice, 30 visions for the future’, ESOMAR/Wiley (2007); joint author of ‘Marketing Accountability, how to measure marketing effectiveness’, Kogan Page (2009) and ‘Marketing Value Metrics’, Kogan Page (2014).

Reg Baker Market Strategies

former President and Chief Operating Office of Market Strategies International, a US-based custom research agency where he continues to serve as a consultant. Prior to joining Market Strategies in 1995, he was Vice President of Research Services for NORC at the University of Chicago where he oversaw the national field staff, the company’s CATI centers, and its systems infrastructure. 

He is active in numerous professional associations and industry bodies including AAPOR, CASRO, ESOMAR and the Technical Committee responsible for ISO 20252 – Market Opinion and Social Research. He chaired the AAPOR task force that developed “The AAPOR Report on Online Panels,” is currently co-chair of its Task Force on Non-Probability Sampling and is a former chair of that organization’s Standards Committee.
He also has served on ESOMAR project teams responsible for The 26 Questions, The Guideline on Research via Mobile Phone and The Guideline for Online Research.

Throughout his career he has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, and now Web. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek.

Chris Barnham Chris Barnham Research and Strategy

Chris has been running his own qualitative research consultancy, Chris Barnham Research and Strategy Ltd, for the past eighteen years, conducting projects in the UK, Western Europe, North America and the Far East. 

He began his research career on the client side at Whitbread before working at TNS and the Strategic Research Group. He is a Visiting Fellow at Kingston University and has a keen interest in the philosophical background to market research theory. He has written a number of papers in the IJMR on this area and one of these won the MRS Silver Medal for best paper in 2010.

Martin Callingham FMRS Visiting Professor at Birbeck College, University of London.

Martin was formerly Group Market Research Director at Whitbread responsible for market research, spatial analysis and direct marketing groups. An ex Chairman of AURA, Council member of ESOMAR and Council member for the Association of Geographic Information; currently he is an ‘interregnum’ editor of IJMR and sits on the MRS Awards Committee.

Now retired but involved with a number of industry groups including the Demographic Users Group (DUG) – a pressure group to improve the availability of government data and was involved in the Business Advisory Group and geodemographic working party for ONS.


Finally, he is a Visiting Professor at Birkbeck College (London University) developing new ways of classifying areas, modelling their properties and handling flow data.

Louise Cretton Director, Market Evaluer

Louise Cretton has worked at Board level for 25 years, as an Account Planning Director within advertising agencies (McCann Erickson and The Creative Business) and as a Director at a number of research consultancies, including working within The Cello Group plc). Over the course of her career she has been responsible for providing strategic advice to clients including The Coca-Cola Company, Unilever, Bayer and Kellogg’s. She has also worked at The Coca-Cola Company. 

Louise has been a plc Non Executive Director for the last thirteen years and recently took up the post of Non-Executive Director on the Board of Croydon Health Services, chairing the Remuneration Committee and sitting on both the Financial and Performance Committee and the Audit Committee. 


Louise’s expertise lies in understanding the way businesses work, with an emphasis on strategic management. With her background in marketing, including market research and brand management, Louise always has a keen eye for consumer and customer need and response.

She specialises in understanding the drivers of motivation and behaviour and how these influence communication strategy and intercompany relationships. Louise worked as a Principal lecturer in Advertising, Media and Marketing at Bournemouth University before becoming Marketing Director for the university itself in 1990s.
She has also taught on senior executive courses at Ashridge Management College. She served as Chair of the MRS Conference Awards and as a member of the MRS Academic/Practitioner group. She is a Director of Market Evaluer and Optisca, and runs her own consultancy.

Justin Gutmann FMRS

Justin is a sociology graduate with over forty years experience of conducting research in the social, market and policy spheres. He has been a member of the IJMR Advisory Board for many years and joined the Executive Board in 2012. He is a winner (with Alan Wilson) of the Market Research Society’s Silver Medal as well as being a Diploma holder and Fellow. He is also a Moderator of the MRS Advanced Certificate in Market Research. He regularly reviews in the IJMR. 

Currently Head of Research & Insight at Citizens Advice a third-sector organisation at the heart of Britain’s consumer Advice, Advocacy and Policy work.
Previous roles include Research Director at Harris Interactive and Market Planning Manager at London Underground.

Interests include consumer conditions and detriment (including customer satisfaction), the use of time in relation to markets, the integration of behavioural economics with other approaches to market and social research, the interface between qualitative and quantitative research, trade-off techniques and branding/reputation.

Corrine Moy FMRS Global Director of Marketing Sciences, GfK NOP.

Corrinne sits on the board of GfK NOP as Global Director of Marketing Sciences. She is involved in the design and analysis of virtually all major surveys at GfK NOP and responsible for many major development projects. 

Corrine has spent the last 20 years providing statistical advice and consultancy within the market research industry, after gaining degrees in Mathematics & Statistics and working in the world of medical research as a teaching/research fellow. A Chartered Statistician and Fellow of the Royal Statistical Society and a Fellow of the MRS, she lectures widely on statistics for various organisations, including the MRS. She is joint editor and author of the 2001 MRS Guide to the Census and a leader member of the Census Interest Group of the MRS. 
In addition, she acts as a media spokesperson for the MRS and has made a number of broadcast appearances for the BBC. A regular presenter at Market Research conferences and a three-time winner of the MRS annual award for best technical paper. She sits on the Editorial Board of the IJMR and is a Trustee of the Marketing Sciences Institute. She has also published a number of papers in industry journals, including the IJMR.

Her main research interests are sampling methodology and multivariate analysis.

Dan Nunan

Dan is the Assistant Professor in Marketing at Henley Business School, University of Reading. Developed and teaches a range of courses in the areas of digital marketing and market research. He regularly publishers both academic and industry articles in the areas of research ethics, big data, privacy and the role of new technologies in research. 

He is also regular media commentator on issues around the digital channels and privacy and frequently speaks at both industry and academic events. Dan holds a PhD from Cranfield School of Management, and has been a visiting lecturer at Cranfield, Kings College London and the LSE. Prior to his academic career he held senior marketing roles in both the financial services and technology sectors.
Dan has twice been nominated for the MRS Silver Medal and won the 2012 Market Research Society award for Innovation in Research Methodology. He is also a member of the Market Research Society and a Fellow of the Royal Statistical Society.

Adam Phillips FMRS Consultant and MD of Real Research.

Adam is a research consultant and MD of Real Research. Chair of the ESOMAR Professional Standards and Legal Affairs committees. Previous roles include MD of AGB Nielsen Media Research UK, MD of Euroquest, Deputy MD of BMRB, MD of Mass-Observation and CEO of Winona Research in the USA. Also spells at Research International and Unilever. Fellow and past Chairman of the MRS. 

He is a member of the Technical Committee responsible for ISO standards for research. 
He also chaired the Financial Conduct Authority’s Consumer Panel and was a lay member of the Press Complaints Commission. Recent work includes writing the Global Guidelines on Outdoor Audience Measurement and leading the group which developed the ESOMAR 28 Questions to Help Buyers of Online Samples.

Sarah Sanderson

Sarah is the Managing Director-Custom, at Kantar Media. Previous roles have included Group Director – Custom at Kantar Media, Director at BMRB, Research Director at MORI, Senior Director at Ipsos and Director at Research International. 

She began her career in the early nineties working on the National Readership Survey and various other media audience measurement studies at Research Services Ltd (RSL, later Ipsos). At Research International she led accounts in the global financial services sector and gained experience of work for central government, industrial and automotive sectors. 
Trained in both qualitative and quantitative research and has a strong interest in the development of both disciplines. Her current role involves advising clients both on addressing big data questions (e.g. how to make data work harder through fusion and integration) and pursuing ‘small data’ insights (e.g. using observational research to contextualise the numbers).

Professor Alan Wilson University of Strathclyde, IJMR Book Review Editor

Professor Alan Wilson is the Professor of Marketing at the University of Strathclyde Business School. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications.

His textbook, Marketing Research: An Integrated Approach is in its third edition. 
He regularly acts as a marketing and market research advisor to a number of public and private organisations. He is a fellow of both the Chartered Institute of Marketing and The Market Research Society as well as the Scottish Council Member responsible for Research in the Marketing Society. He is also on The Market Research Society’s Professional Development Advisory Board and has previously served on Council.

Advisory Board

  • Paolo Antonetti Warwick Business School
  • Vicki Arbes Hall and Partners Open Mind 
  • Richard Asquith Kantar Media Audiences
  • Paul Baines Cranfield University School of Management 
  • Merry Baskin Baskin Shark 
  • Clive Roland Boddy Middlesex University Business School 
  • Ian Brace Ian Brace Consultancy 
  • Mario Callegaro Google
  • Colin Campbell Kent State University 
  • Simon Chadwick Cambiar
  • Martin Collins Opinionpanel Research 
  • Armando Maria Corsi Ehrenberg-Bass Institute of Marketing Science 
  • Spike Cramphorn Swinburne University 
  • Stephan Dahl Hull University Business School
  • Philly Desai Turnstone Research 
  • Don Dillman Washington State University 
  • Paul Dyson Data2Decisions
  • Markus Eberl TNS Infratest 
  • Laurent Florès SLPV Analytics
  • Peter Furness Peter Furness 
  • Wendy Judith Gordon Acacia Avenue 
  • Andrew Green Ipsos MediaCT 
  • Chris Hackley Royal Holloway University of London 
  • Mariann Hardey University of Durham 
  • Caroline Hayter Acacia Avenue 
  • Jonathan Jephcott Consultant 
  • Colin Jevons Monash University 
  • Rachel Kennedy Ehrenberg-Bass Institute of Marketing Science 
  • Philipp Klaus ESCE International Business School 
  • Barry Leventhal BarryAnalytics
  • Tim Macer Meaning
  • Phyllis Macfarlane GfK NOP
  • Omar Mahmoud UNICEF
  • Stan Maklan Cranfield University School of Management 
  • Gunnar Mau Shoppermetrics
  • Malcolm McDonald Cranfield University School of Management 
  • Colin McDonald McDonald Research 
  • Laura McLarty 4D Research 
  • Peter Milla Peter Milla Consulting
  • Alejandro Mollá-Descals Universitat de Valencia
  • Virginia Monk Network Research and Marketing
  • Nick Moon GfK NOP Social Research
  • Chris Moore GfK 
  • Rory Morgan Consultant 
  • Leigh Morris Bonamy Finch 
  • Agnes Nairn EMLyon Business School
  • Shintaro Okazaki King's College London
  • Ray Poynter The Future Place 
  • Malcolm Rigg Policy Studies Institute 
  • Jenni Romaniuk Ehrenberg-Bass Institute of Marketing Science 
  • James Rothman James Rothman Marketing and Economic Research 
  • Emanuel Said University of Malta 
  • Niels Schillewaert InSites Consulting 
  • Don E. Schultz Northwestern University
  • Yasmin Kaur Sekhon University of Southampton 
  • Trevor Sharot Red Research 
  • Patten George Smith Ipsos MORI 
  • David Smith DVL Smith / University of Hertfordshire Business School
  • Ineke Stoop The Netherlands Institute for Social Research / SCP 
  • Dick Stroud 20plus30 
  • Humphrey Taylor The Harris Poll, Nielsen Frauke 
  • Mattison Thompson King's College London 
  • Martin van Staveren Kantar Media 
  • Andrea Vocino Deakin University 
  • Richard Webber OriginsInfo