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Whats New at Warc

Latest from Warc

Warc editors’ pick of the best articles, case studies and research papers recently added to (Access requires subscription).

Browse the shortlist
24th March 2017

Programmatic native advertising
08th March 2017
This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately....

Is the digital age weakening brand meanings?
02nd January 2017
This article discusses the importance of brand meaning and the threats that have emerged against it in the digital age. Companies misunderstood the opportunities provided by digital messaging; not realising it was only a method of targeting, not...

Who's judging Effective Content Strategy?
21st March 2017

Global innovations and opportunities
14th March 2017
This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities. The majority of...

How to build a luxury brand
06th March 2017
This paper explains how luxury brands need to adapt to an evolving market comprising digital opportunities, millennial shoppers, the concept of "affordable" luxury and the need for strong, personalised brand-consumer relationships....

How to measure emotional response to advertising
08th March 2017
This article describes key learnings from the use of facial coding to assess ad responses to understand how advertising success is affected by emotional response, and to understand how that response can be measured. In spite of the popularity of...

How Lenovo innovates
07th March 2017
This event report outlines Lenovo's approach to content marketing, which revolves around being different and makes use of influencers, crowdsourcing and media co-creation using VICE. Content has played a significant role in Lenovo's...

A practical guide to programmatic native advertising
08th March 2017
This article introduces a series of papers on programmatic native advertising, a campaign execution in digital communications that is so vital it is predicted to account for almost three-quarters of all display ad revenue in the US by 2021. This...

Who's judging Best Use of Brand Purpose?
13th March 2017

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MRS News

Call for 2018 election of MRS Main Board Members

28.11.17 Read more

Conducting research with people with dementia

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MRS President's Medal 2017

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