Research Buyers Guide

The authoritative guide to research suppliers. Go

Research Jobfinder

The No.1 jobs resource for research and insight professionals. Go

Research-live.com

The definitive source of research news and opinion. Go

Fair Data

The Fair Data mark helps consumers recognise who they can trust. Go

International Journal of Market Research (IJMR)

The world authority on research methodologies and techniques for professionals and academics. Go

Geodemographics Knowledge Base (GKB)

For people interested in the application of geodemographics and geo-spatial analysis. Go

x

Web survey methodology' by Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar

Vol. 59 No. 5, 2017 p.691–692

Alan Wilson

This book review looks at “Web survey methodology” by Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar. The reviewer states that the eight chapter work is a comprehensive reference book for anyone who intends to do web surveys. The first chapter gives a history of web survey methodology, the next three cover the web survey process then there is a chapter on implementation followed by one giving research context and a final two chapters on web surveys and their future. The work is very detailed but has a dense academic style. The content is more appropriate for readers who have a knowledge of market research, so would not be useful as a stand-alone textbook for university courses.

 

To view the full article please login in or subscribe.

Talk to the membership team

IJMR content is only available to Certified members of MRS and above, and Warc subscribers. If you want to discuss upgrading your MRS membership please email membership@mrs.org.uk or call +44(0)20 7566 1820.
[Download PDF]