Alan Wilson

This book review looks at “Web survey methodology” by Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar. The reviewer states that the eight chapter work is a comprehensive reference book for anyone who intends to do web surveys. The first chapter gives a history of web survey methodology, the next three cover the web survey process then there is a chapter on implementation followed by one giving research context and a final two chapters on web surveys and their future. The work is very detailed but has a dense academic style. The content is more appropriate for readers who have a knowledge of market research, so would not be useful as a stand-alone textbook for university courses.

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