Quantitative Market Research pathway
ShareA career in quantitative market research is ideal for those who enjoy working with data to uncover actionable insights that drive business decisions. If you're analytically minded and enjoy solving problems using surveys and numbers, this field offers a rewarding, data-driven approach to understanding consumer behaviour, market trends and product performance.
Quantitative research allows you to work with surveys and data sets applying to these to answer key business questions, such as forecasting sales, optimising pricing strategies, or segmenting customer bases. Your findings help companies make informed, evidence-based decisions that lead to growth, efficiency, and competitive advantage.
The quantitative research career pathway
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+ C-suite l Business strategy and leadership, MBA, Fellowship+ Management l Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member+ Specialist skills l Quantative research, questionnaire design, online survey design, results analysis and presentation
+ Core skills l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Curious, analytically minded, interest in trends and patterns, investigative mindset
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research+ Entry points l Market Research Apprenticeship, graduate, entry level |
Why quantitative research?
The demand for data-driven insights is rapidly increasing, particularly with advancements in big data and AI, ensuring strong job security and career growth opportunities. You can work across diverse industries—such as tech, finance, healthcare, or consumer goods—and your skills are transferable globally.
Quantitative research offers a structured, precise work environment, with the added benefit of high earning potential, particularly as you develop expertise in advanced analytics and data science. For those who love working with numbers, enjoy interpreting trends, and want to influence key strategic decisions, a career in quantitative market research provides both challenge and impact.
Mastering Data Quality in Online Research
Learn to improve data quality in online surveys for more accurate and reliable research results.
Questionnaire Fundamentals
This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided. It is also relevant for those reviewing questionnaires before starting fieldwork.
Introduction to Market Research
Deepen your knowledge of the principles, practices and processes of market research.
How to Find Human Insight from Social Media Data
Discover how to work with social data to deliver tangible business outcomes.
Writing Better Questionnaires
Everyone’s writing questionnaires...but what makes a questionnaire really work?
Introduction to Advanced Statistical Techniques
Understand the how and when advanced statistical techniques are used and understand which business questions they address.
Running a successful research project
Get the most from your project by making good research and project management decisions at every stage.
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk