A career in quantitative market research is ideal for those who enjoy working with data to uncover actionable insights that drive business decisions. If you're analytically minded and enjoy solving problems using surveys and numbers, this field offers a rewarding, data-driven approach to understanding consumer behaviour, market trends and product performance.

Quantitative research allows you to work with surveys and data sets applying to these to answer key business questions, such as forecasting sales, optimising pricing strategies, or segmenting customer bases. Your findings help companies make informed, evidence-based decisions that lead to growth, efficiency, and competitive advantage.

The quantitative research career pathway
 
MRS_Pathway_Graphic_QUANTITATIVE
+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Quantative research, questionnaire design, online survey design, results analysis and presentation
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Curious, analytically minded, interest in trends and patterns, investigative mindset
+ First steps The Certificate in Market Research, Advanced Certificate in Market Research
+ Entry points l Market Research Apprenticeship, graduate, entry level
Why quantitative research?

The demand for data-driven insights is rapidly increasing, particularly with advancements in big data and AI, ensuring strong job security and career growth opportunities. You can work across diverse industries—such as tech, finance, healthcare, or consumer goods—and your skills are transferable globally.

Quantitative research offers a structured, precise work environment, with the added benefit of high earning potential, particularly as you develop expertise in advanced analytics and data science. For those who love working with numbers, enjoy interpreting trends, and want to influence key strategic decisions, a career in quantitative market research provides both challenge and impact.

Running a successful research project

Get the most from your project by making good research and project management decisions at every stage.

Jul
16
2025

Wednesday
09:00–16:00

Questionnaire Fundamentals

This course will give anyone new to questionnaire design a solid framework of understanding of the key principles and common challenges. It will build confidence and practice in spotting weaknesses so the main pitfalls are avoided. It is also relevant for those reviewing questionnaires before starting fieldwork.

Sep
18
2025

Thursday
09:00–16:00

Introduction to Market Research

Deepen your knowledge of the principles, practices and processes of market research.

Oct
01
2025

Wednesday
09:30–16:45

Social Media in Market Research

Use social networks and communities to access respondents

Oct
02
2025

Thursday
09:20–17:00

How to Find Human Insight from Social Media Data

Discover how to work with social data to deliver tangible business outcomes.

Oct
08
2025

Wednesday
09:00–12:30

Writing Better Questionnaires

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Oct
09
2025

Thursday
09:00–16:00

Introduction to Advanced Statistical Techniques

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

Oct
23
2025

Thursday
09:20–16:30

Essentials of Quantitative Research

Data collection, sampling, analysis, presentation.

Oct
28
2025

Tuesday
09:00–15:00

1/3

Oct
29
2025

Wednesday
09:00–15:00

2/3

Oct
30
2025

Thursday
09:00–15:00

3/3

How to review and refresh your survey

Is your survey (still) working hard enough for you?

Nov
05
2025

Wednesday
09:30–16:00

Statistical Methods Masterclass

Multivariate and other statistical techniques for use in research.

Nov
19
2025

Wednesday
09:30–17:00

1/2

Nov
20
2025

Thursday
09:30–17:00

2/2

Running a successful research project

Get the most from your project by making good research and project management decisions at every stage.

Nov
27
2025

Thursday
09:00–16:00

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