The Market Research Society (MRS) is the world's leading research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.
The quality standards, suitability and sustainability of evidence is important because evidence matters to decision makers.
MRS is dedicated to the support, promotion and enrichment of the research and business world.
With members in more than 60 countries, MRS is the world’s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
Better evidence, better decisions
Research evidence helps business leaders and policy makers make better decisions. More profitable decisions. More informed decisions.
Our members have commissioned and provided evidence that has helped to win elections, launch global brands and understand profound trends in society. Our members generate progress.
Evidence helps to build strategy and reduce risk. It is a support and an inspiration. It is the critical element in every decision makers’ toolkit.
Safeguarding quality and standards
At MRS we are dedicated to helping our members innovate, create sharp intelligence, insightful advice and rigorous data. These are the building blocks of effective evidence generation.
- We safeguard the generation of trusted evidence with the most respected and recognised Code of Conduct.
- We sharpen the skills and boost credibility through comprehensive professional development programmes. Our market leading intelligence helps to share the latest techniques for effective evidence generation.