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MRS Main Board

MRS Board is made up of 15 MRS members elected by the membership from across the research sector. MRS Board is responsible for MRS achieving its overall vision, mission and objectives.

Jane Frost - Chief Executive  

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic ‘Perfect Day’ campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need

Jan Gooding - President

With more than 30 years’ experience working in marketing and advertising, Jan has a strong track record of using research to inform strategy. She joined Aviva in 2008 as Marketing Operations Director before becoming Group Brand Director, ultimately leading the development of the “Good Thinking” campaign which launched in the UK in early 2016.In January 2017, Jan began a new role as Global Inclusion Director at Aviva, spearheading the company’s commitment to fostering a more inclusive culture and ultimately more diverse workplace across the group.Jan’s commitment to championing social change means she will be taking on the MRS Presidency alongside her other non-executive board commitments. Jan is Chair of the LGBT equality charity Stonewall, Chair of PAMCo (Publishers Audience Measurement Company), an Executive Committee member of WACL (Women in Advertising London) and a Fellow of the Marketing Society.”

Danny Russell - Co-Chair

After graduating Danny moved to Nottingham to start his research career at Boots before progressing to Kraft in Cheltenham. He then spent 4 years at British Airways as a Planning Manager looking after the Brand and Executive Club. He joined Sky in 1998 as its first ever consumer researcher and grew his remit over a career of 14 years to form and lead the Marketing Strategy department that included all research, data, analysis, competitor intelligence and insight. Following a year at PaddyPower he then became General Manager of Business Intelligence at O2 Telefonica. He is now about to start consulting on a freelance basis. Danny served on the AURA Council for several years before becoming it’s Chairman in 2010. 

He is married with 3 children, lives in SW London, is proud to be a self-confessed MAMIL and strangely admits to being a Spurs fan despite the pain, loneliness and stress that this has caused him throughout his life.

Crispin Beale - Co-Chair

Crispin is chief executive of Chime Insight and Engagement Group, having joined from Post Office Ltd in 2008. He previously held senior research positions at BT and Dixons Stores Group. Crispin is a Chartered Accountant and a keen conservationist.

Richard Silman - Immediate Past Chair

Richard has worked in market research for 33 years holding senior roles at AGB, BMRB and Ipsos. He has also worked internationally both as CEO/Executive Chairman of Kantar Media and, most recently, as Global CEO Ipsos MediaCT. In October 2012 Richard stepped down from this latter role to lead the Corporate Social Responsibility function for Ipsos Group.

Martin Cary - Hon Sec Treasurer  

Phyllis Macfarlane   

Phyllis Macfarlane is currently Chairman of GfK NOP and GfK’s Global Training Director. From 2001 to 2009 she was Managing Director of GfK NOP. Phyllis is recognised as an authority on Business Sampling and Market Measurement. She has won the MRS Silver Medal, ESOMAR Excellence Award, and is a Fellow of the MRS.

David Alterman

David’s career has taken in Hangar Lane and Covent Garden for AGB owned companies, Auckland and Sydney for ACNielsen. In 2002 he returned to London to run Hall & Partner’s quantitative research. David joined The Nursery Research and Planning as partner in 2007 to build a quantitative business and maintains hands-on relationships with clients including Macmillan and Subway. In 2010 he was invited to be industry judge for the IPA Advertising Effectiveness Awards.

Stephen Bairfelt

Stephen is co-founder and managing director of Purple, a research and strategic insight consultancy which he set up in 2002 and which helps organisations to better understand its customers, markets and competitors. He was formerly Head of Research and Insight at Shell UK and was a director at Research International. For a five year period he was Chairman of the Independents Consultants Group and is currently a committee member of AIMRI, the international research organisation for smaller suppliers.

Dr Nick Baker

Dr Nick Baker joined Quadrangle in 2006 and is now Partner and Group Chief Executive. Nick has helped Quadrangle become one of the fastest-growing and most successful agencies in the industry, Nick now plays a pivotal role in running the business, and has direct involvement with major clients, including HMRC, BIS The Co-operative Group, and O2. Previous to this, Nick held roles at Competitive Intelligence Services and Intrepid Consultants as an Account Director. Nick attended Birmingham University achieving a BA Hons in German and Geography, a Masters in Philosophy and a PhD on the German Green Party.

Tim Barber

Ruth France

Ruth is a freelance market research consultant, living and working in London EC1 and was elected to MRS Council in 2011. A career researcher, she joined the NOP graduate training scheme in the early 80’s later moving to client roles at One 2 One (now TMobile) where she had specific responsibility for brand and advertising research, and Royal Mail where her focus was business markets.Ruth returned to the supply side of research in 2001 as head of the UK IT & Telecoms practice of TNS and established her consulting practice (RBMR Consulting) in 2005. She retains a focus on the IT Telecoms sector as well as more general business research, and in her consulting practice has also branched out to serve professional bodies. Ruth is a graduate of the London School of Economics where she studied Sociology.

Richard Ellwood

Kirsty Fuller

Kirsty is the Joint CEO of Flamingo – a qualitative and cultural insight agency with offices in London, New York, Singapore, Tokyo and Shanghai. Kirsty is a qualitative research expert with over 25 years' experience in the industry and specialises in positioning and communication development for global consumer brands.

Geoff Gosling

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Liz Nelson

Liz Nelson founded Taylor Nelson (TNS) and has since worked as chairman of a NHS trust and CEO of 3 charities. She has just finished a chapter on Telephone Surveys in the UK. She is chairman of Fly Research and sits on the board of a digital company and 4 other organisations.

Richard Drury

Richard has been involved in research and insight for over 20 years. He currently works client-side developing strategy for Walgreens Boots Alliance and previously for HSBC. He is a Director of AURA, the client-side networking organisation, and was its Chairman from 2010-14. During this time company membership increased by 30% and individual members by 65%. He’s passionate about representing the views of client-side researchers and building links between bodies in our industry.

Nick North

Nick North leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience.Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research and audience measurement businesses, developing new data partnerships and technology acquisitions.

Jake Steadman

Jake Steadman is the Director of International Research at Twitter, where he is responsible for all research outside of the North America. Before that he led the UK and EMEA research teams at Twitter, the Social Insights function at O2 UK, as well as agency side roles at TNS and Quadrangle.