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MRS Main Board

MRS Board is made up of 15 MRS members elected by the membership from across the research sector. MRS Board is responsible for MRS achieving its overall vision, mission and objectives.

Jane Frost - Chief Executive  

Jane is responsible for the leadership of MRS. Jane was previously at HM Revenue & Customs where she developed and led the individual customer function and the behavioural evidence and insight unit.Before moving to HMRC in 2006, she held senior roles in both public and private sector organisations including Shell, Unilever, the Department of Constitutional Affairs and the BBC, where she was responsible for the iconic ‘Perfect Day’ campaign which, as well as winning advertisement of the year, raised £2.5m for Children in Need

Dame Dianne Thompson, DBE - President

Dame Dianne Thompson, DBE, is former CEO of the Camelot Group of Companies, which is responsible for operating the UK National Lottery. She joined Camelot in 1997 as commercial operations director and became Chief Executive in December 2000. Since then, Dianne has developed and driven Camelot’s strategy for long-term responsible growth, which resulted in Camelot achieving its highest-ever ticket sales of almost £7 billion in 2012/2013, delivering record returns to UK National Lottery Good Causes and record levels of prize money to players in the process.Dianne led the company in its successful bid to operate the UK National Lottery in the third licence period, which runs until 2023. Under her leadership, Camelot Global Services has also successfully bid to operate two lotteries overseas – firstly in Pennsylvania and secondly as part of the consortium, led by Camelot’s owners the Ontario Teacher’s Pension Plan, which will operate the Irish National Lottery from late 2014 onwards.

In a career spanning 40 years, Dianne has worked in marketing for a variety of companies such as ICI Paints, Sterling Roncraft and Signet Group. She was previously Director of Marketing at Woolworths and a lecturer at Manchester Polytechnic for seven years, during which time she founded and ran her own advertising agency.
She is President of the Market Research Society, and is a Fellow of the Royal Society of Arts, the Marketing Society and the Chartered Institute of Marketing. Dianne is also a Companion of the Chartered Management Institute and a liveryman of the Worshipful Company of Marketors. Dianne has previously been awarded the titles of both Veuve Clicquot business woman of the year 2000 and marketer of the year by the Marketing Society in 2001, and, in the 2006 New Year’s Honours, she received a CBE for services to business.

Dianne is the non-executive Chairman of RadioCentre, the industry body for commercial radio.

Danny Russell - Joint Chair

After graduating Danny moved to Nottingham to start his research career at Boots before progressing to Kraft in Cheltenham. He then spent 4 years at British Airways as a Planning Manager looking after the Brand and Executive Club. He joined Sky in 1998 as its first ever consumer researcher and grew his remit over a career of 14 years to form and lead the Marketing Strategy department that included all research, data, analysis, competitor intelligence and insight. Following a year at PaddyPower he then became General Manager of Business Intelligence at O2 Telefonica. He is now about to start consulting on a freelance basis. Danny served on the AURA Council for several years before becoming it’s Chairman in 2010. 

He is married with 3 children, lives in SW London, is proud to be a self-confessed MAMIL and strangely admits to being a Spurs fan despite the pain, loneliness and stress that this has caused him throughout his life.

Crispin Beale - Joint Chair

Crispin is chief executive of Chime Insight and Engagement Group, having joined from Post Office Ltd in 2008. He previously held senior research positions at BT and Dixons Stores Group. Crispin is a Chartered Accountant and a keen conservationist.

Richard Silman - Immediate Past Chair

Richard has worked in market research for 33 years holding senior roles at AGB, BMRB and Ipsos. He has also worked internationally both as CEO/Executive Chairman of Kantar Media and, most recently, as Global CEO Ipsos MediaCT. In October 2012 Richard stepped down from this latter role to lead the Corporate Social Responsibility function for Ipsos Group.

Martin Cary - Hon Sec Treasurer  

Phyllis Macfarlane   

Phyllis Macfarlane is currently Chairman of GfK NOP and GfK’s Global Training Director. From 2001 to 2009 she was Managing Director of GfK NOP. Phyllis is recognised as an authority on Business Sampling and Market Measurement. She has won the MRS Silver Medal, ESOMAR Excellence Award, and is a Fellow of the MRS.

David Alterman

David’s career has taken in Hangar Lane and Covent Garden for AGB owned companies, Auckland and Sydney for ACNielsen. In 2002 he returned to London to run Hall & Partner’s quantitative research. David joined The Nursery Research and Planning as partner in 2007 to build a quantitative business and maintains hands-on relationships with clients including Macmillan and Subway. In 2010 he was invited to be industry judge for the IPA Advertising Effectiveness Awards.

Stephen Bairfelt

Stephen is co-founder and managing director of Purple, a research and strategic insight consultancy which he set up in 2002 and which helps organisations to better understand its customers, markets and competitors. He was formerly Head of Research and Insight at Shell UK and was a director at Research International. For a five year period he was Chairman of the Independents Consultants Group and is currently a committee member of AIMRI, the international research organisation for smaller suppliers.

Dr Nick Baker

Dr Nick Baker joined Quadrangle in 2006 and is now Partner and Group Chief Executive. Nick has helped Quadrangle become one of the fastest-growing and most successful agencies in the industry, Nick now plays a pivotal role in running the business, and has direct involvement with major clients, including HMRC, BIS The Co-operative Group, and O2. Previous to this, Nick held roles at Competitive Intelligence Services and Intrepid Consultants as an Account Director. Nick attended Birmingham University achieving a BA Hons in German and Geography, a Masters in Philosophy and a PhD on the German Green Party.

Ruth Betts

Ruth is a freelance market research consultant, living and working in London EC1 and was elected to MRS Council in 2011. A career researcher, she joined the NOP graduate training scheme in the early 80’s later moving to client roles at One 2 One (now TMobile) where she had specific responsibility for brand and advertising research, and Royal Mail where her focus was business markets.Ruth returned to the supply side of research in 2001 as head of the UK IT & Telecoms practice of TNS and established her consulting practice (RBMR Consulting) in 2005. She retains a focus on the IT Telecoms sector as well as more general business research, and in her consulting practice has also branched out to serve professional bodies. Ruth is a graduate of the London School of Economics where she studied Sociology.

Richard Ellwood

Kirsty Fuller

Kirsty is the Joint CEO of Flamingo – a qualitative and cultural insight agency with offices in London, New York, Singapore, Tokyo and Shanghai. Kirsty is a qualitative research expert with over 25 years' experience in the industry and specialises in positioning and communication development for global consumer brands.

Geoff Gosling

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Liz Nelson

Liz Nelson founded Taylor Nelson (TNS) and has since worked as chairman of a NHS trust and CEO of 3 charities. She has just finished a chapter on Telephone Surveys in the UK. She is chairman of Fly Research and sits on the board of a digital company and 4 other organisations.

Richard Sheldrake

Richard is Managing Director of Perspective Research Services, one of the UK's largest telephone data collection operations. Richard is also a board director of BDRC and Spring Research. He is a former Deputy Chairman of the BMRA.

Richard Drury

Richard has been involved in research and insight for over 20 years. He currently works client-side developing strategy for Walgreens Boots Alliance and previously for HSBC. He is a Director of AURA, the client-side networking organisation, and was its Chairman from 2010-14. During this time company membership increased by 30% and individual members by 65%. He’s passionate about representing the views of client-side researchers and building links between bodies in our industry.

Nick North

Nick North leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience.Nick joined the BBC in September 2014 from GfK where he spent 10 years in the management of its media research and audience measurement businesses, developing new data partnerships and technology acquisitions.

Jake Steadman

Jake Steadman is the Director of International Research at Twitter, where he is responsible for all research outside of the North America. Before that he led the UK and EMEA research teams at Twitter, the Social Insights function at O2 UK, as well as agency side roles at TNS and Quadrangle.