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Space Doctors – 5 March 2021
Source https://space-doctors.com/driving-cultural-relevance-owning-your-sustainability-strategy/

Sustainability is fast moving up the agenda for brands and consumers alike. The burden of responsibility lies with brands to educate and proactively help consumers to lead more sustainable lives. But how can brands lead the way in making progress towards sustainability whilst staying true to their core identity, answering the needs of their key consumers and connecting to the shifting cultural narratives of sustainability? In this piece we explore how brands such as IKEA and Harvey Nichols are harnessing their core assets and unique places within culture to drive real and meaningful change through authentic sustainability initiatives which offer consumers easy, accessible solutions to the issues that matter to them.

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