Insights Opinion is a premier data collection company that specializes in providing comprehensive market research solutions. With a global reach extending across over 90 countries, we offer an array of services including quantitative and qualitative research, CATI, online panels, focus group discussions (FGDs), and in-depth interviews (IDIs). Leveraging advanced technology and a vast network of participants, we deliver accurate, actionable insights to help businesses make informed decisions. Our commitment to quality and innovation makes us the ideal partner for organizations looking to gain a competitive edge in their industry.
We have expertise in B2B and Healthcare sector.
Our specialisms
Agriculture, Automotive, Education/Training, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Fashion/Clothing, Finance/Investment – Business, Finance/Investment – Personal, FMCG – General, Healthcare, Industrial/Chemicals, Insurance, Media – Streaming services, Mobile (online/media), Pharmaceutical, Retail, Technology, Telecoms/Mobile/Internet, Wellness/Fitness
Business-to-Business, Consumer, Customer Communities, Emerging Markets, Employee Research, International, Multi-Mode Fieldwork, New Product Development, Online Panels, Opinion Polling, Packaging/Design, Pricing, Product Testing, Research technology, Segmentation research, Social Research, Usage & Attitude, Virtual reality/augmented reality, Web usability testing, Youth/children's research
Ad hoc, CAPI, CATI, Coding/Data Entry, Customer Experience (CX), Depth Interviews, Desk Research, Executive Interviews, Face-to-Face, Focus Groups/Group Discussion, Foreign Languages, Mystery Shopping, Online Qualitative, Online Research/CAWI, Online Surveys, Panels, Qualitative, Quantitative, Recruiting, Telephone Interviewing
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, College students, Eastern European, Faith communities, LGBTQIA+, Muslim/Arab, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Seldom heard audiences, Single parents, Unemployment , University students, Youth/Teens
Africa, Australasia, Canada, Caribbean, Central America, Central Asia, Central Europe, China, Eastern Europe, France, India/Pakistan, Japan, Middle East, Northern/Western Europe, Republic of Ireland, Scandinavia, South America, UK, USA, Worldwide
Our people
Senior Contacts
Shahab Ghauri (Director, Research Services)
Sharoz Ghauri (Director)
Breakdown of Personnel
Admin/Support staff: 2
Executive/Research staff: 20
Non-research: 4
Data processing: 4
Field interviewers: 100
Field managers/supervisors: 10
Spec writers: 4
Telephone interviewers: 150
Telephone managers/supervisors: 6
Total Number of Employees: 101 to 500