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Market Measures is an agile research, insights & analytics consultancy that has deep expertise in retail, hospitality and FMCG.

We offer a consultancy service for research prices, with the single minded goal of Making Business Better for our clients.

Underpinning this, on every individual project, we commit to:

  • Maximising ROI from the research through senior level leadership at all times
  • Ensuring clarity by telling you what you need to know, not everything you could know
  • Being an extension of your team, and good to work with too

We combine traditional approaches with new techniques & technology to ensure that our clients make the best decisions and achieve commercial success.

We have developed unique proprietary solutions, such as "Voice of the Non-Customer" and "Vision Possible" which identify £multi-million sales opportunities.

In addition, our retained in-house operations enables us to provide total flexibility, speed and high value for money.

Catering/Hospitality, Drinks (Alcoholic), Drinks (Non-alcoholic), Durables/White goods, Education/Training, Fashion/Clothing, FMCG – General, Food, Gambling/Online Gaming, Home/Garden/DIY, Nutrition, Online, Pets/Petcare, Pharmaceutical, Retail, Sport/Leisure/Arts, Tobacco, Toiletries/Beauty Products
Advanced Statistical Techniques, Consultancy, Depth Interviews, Face-to-Face, Group Discussions/Focus Groups, Hall Tests, In-Home/Doorstep Interviews, In-Store Interviews, Online Communities, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Tracking
Analytics, Behavioural Analysis, Behavioural Change, Brand/Branding, Competitive Intelligence, Concept Testing, Consumer, Customer Communities, Customer Loyalty, Customer Satisfaction, Data Analytics, International, Multi-Mode Fieldwork, New Product Development, Packaging/Design, Pricing, Product Testing, Usage & Attitude
Central Europe, China, Eastern Europe, Middle East, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Elaine Coppard (Research Director)
Rachel Cristofoli (Director)
Sally Gamblin (Director)
John Gurd (Director)
Tobin Sparrow (Research Director)

Breakdown of Personnel

Admin/Support staff: 10
Executive/Research staff: 10
Field interviewers: 700
Total Number of Employees: 11 to 20


Athenia House
10-14 Andover Road
SO23 7BS
Tel: +44 (0)2380 460910
Establishment date: 1986

A new community is born

Earlier this year, a new community of highly engaged and responsive customers was born, and it continues to grow, yielding valuable business insights for one of our biggest and best-loved high street fashion retailers.

With a huge amount of data already at our fingertips, one of the key challenges (aside from coming up with a community name!) has been to condense this information into insights that are easily digestible and not lost within the client’s business; it’s not an unusual challenge in research, but one that a research community poses on a continuous basis.

The good news is that through close partnership with our client and senior stakeholders across the business, the benefits from this insight have already been plentiful, including fast-facts for quick decisions, and guidance on larger business decisions that may otherwise have been made without any research at all (and no market researcher wants to hear those words!).

The regular and in-depth findings we deliver also act as a springboard for our client to identify and generate new ideas and topics, thus ensuring a strong pipeline of future research topics - something that is crucial to keeping the panel alive and engaged.

However, this is only the start. Through this online community our client is building an enduring and closer relationship with their customers and can expect to reap the rewards of their investment in the long term as the breadth and depth of the community increases.

And the ROI is definitely on track – if we’d conducted the same amount of research to-date using ad-hoc projects, it would have cost the client twice as much with a longer turnaround time.  As the community continues to grow in the UK and expand into other core markets, so will the cost efficiencies!

If you’d like to find out more about building customer closeness and a better ongoing business understanding through a community, then please get in touch!

Source: View here
The team at Market Measures consistently deliver for us, going the extra mile to understand our needs and present their findings in a way that connects with our business.  We’ve found their insight to be hugely informative in how we can improve our customer proposition and to be able to measure progress against our strategy over time.  They are a really important partner to us.

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