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SKIM is a global, award-winning insights agency helping leading companies thrive by understanding decision making.

We combine decision-behavior expertise with analytical rigor, a thorough understanding of marketing challenges, and innovative research techniques to identify opportunities, develop products and services and optimise your pricing and communication strategy.

Charities/Voluntary, Finance/Investment – Personal, FMCG – General, Healthcare, Online, Retail, Telecommunications, Transportation, Travel/Tourism, Wellness/Fitness
Advanced data, Copy Testing, Creative development research, Data Mining, Depth Interviews, Diary Studies, Ethnography, Eye Tracking, Group Discussions/Focus Groups, Multivariate Stats and Modelling
Behavioural Analysis, Communications/PR, Customer Loyalty, Data Analytics, Data Fusion, E-Commerce, Employee Research, Forecasting, New Product Development, Pricing, Social Research
Affluent, Baby Boomers, College/University Students, Digital Consumers, Disabled People, Hard-to-Reach, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Africa, Caribbean, Central Asia, Central Europe, Northern/Western Europe, Russia, South America, UK, USA, Worldwide
Senior Contacts

Samantha Bond (Qualitative Consultant, Mobility Specialist)
Tommaso Gennari (Senior Analytics Consultant)
Sarah Raoufian (FMCG & Consumer Health Specialist)
Alistair Shutt (Director Business & Innovation )
Anouk Vincenti (Technology Specialist)

Breakdown of Personnel

Admin/Support staff: 22
Executive/Research staff: 52
Total Number of Employees: 51 to 100


80 Middlesex Street
E1 7EZ
Tel: +44 (0)20 3586 7240
Establishment date: 2009

International Address

SKIM Berlin
Neue Schönhauserstraße 3-5
Tel: +49 30 3080 9970

SKIM Rotterdam (HQ)
Weena 695
Rotterdam, the Netherlands
3013 AM
Tel: +31102823535

SKIM Hoboken
5 Marine View Plaza
Suite 401
NJ 07030
Tel: +12019638430

SKIM wins MRS Innovation in Research Methodology Award 2018

SKIM is honored to have received the 2018 Market Research Society (MRS) Innovation in Research Methodology Award for our paper “(Wo)man vs Machine; from competition to collaboration“. The report highlights that qualitative analysis can be dramatically sped up by the use of appropriate analytical tools, but that human intervention is still needed. Authored by Samantha Bond, she concludes “machines are not our rivals, but our allies.”

This paper is based on a study Samantha and her team conducted for Danone by leveraging artificial intelligence to deliver qualitative insights. They provided explored and identified potential communication claims within a very tight timeframe – all without compromising the depth and quality of insights.

Reflecting the industry need for innovation in qualitative methods, this paper has also recently won the ESOMAR’s Best Paper Award 2017/2018 and Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017.

Get in touch to receive our full research report and learn more about how we can answer your business questions using our Smart Qual methodology! 


Source: SKIM Blog


Pablo J Pérez | Google

"SKIM has proven to provide the most innovative proposal in a recent, very ambitious, RFP. They are super-strong on the fundamentals of research, which is becoming a differentiation factor these days. On top of that, they proposed the coolest mix of research pieces, both with their own tools but also with external partnerships. This showed how well connected and active they are in the industry. During the whole process, they truly understood our needs and worked really hard as a team to deliver the best research design. We are really impressed and eager to work with them”

Jennifer Whyte & Diane Freeman | Unilever

“We recently used SKIM for a portfolio optimisation study in 2 markets, for global / local teams and 3 global brands - our current portfolio and innovations were included too. The methodology was one that we were mostly new to. 

SKIM were very involved and their skills, attention to detail (and patience!) were exemplary. The analysis was highly complex but SKIM produced a very clear, concise and actionable report with quantifiable commercial outcomes. The simulator developed by SKIM allowed us to run portfolio scenarios predicting the impact on our business, on robust consumer choice data and rigorous analysis”

Tara Colalillo | Mars Petcare

“We were seeing a really steep growth for other CPG categories within the online space, but pet care was not increasing at the same rate. So we wanted to understand why. SKIM presented the customer journey mapping idea to us…this project was presented to us as a blended methodology, and that’s really the reason why we chose to work with SKIM on this project.”

Benoit Gouhier | Danone ELN

“It is always a great pleasure working with SKIM. They deliver clear and actionable insights tackling complex challenges with creativity and thoroughness, and all of this with enthusiasm and passion!”

Allen Bevans | Google Play

“SKIM's segmentation helped us truly understand the drivers and differences among these groups, so that we can enhance and differentiate our strategy accordingly. This study was very complex…& seemed to provide exactly the precision and flexibility we needed. They delivered results in a way that was easy to understand and socialize throughout the organization.”


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