Afternoon Seminar held on 4th July 2011
Speaker Biographical Details

Conference Chair
Dr Barry Leventhal Director, BarryAnalytics

Barry founded advanced analytics consultancy BarryAnalytics in 2009. He helps organisations to extract greater business value from their data through data mining, and also delivers analytics training courses and hands-on mentoring.

Barry was previously with Teradata for nine years as director of advanced analytics, and has held senior analytical positions in a customer management consultancy, a census agency and a market research panel company.

Barry is a fellow of the Market Research Society, the Institute of Direct Marketing and the Royal Statistical Society. He chairs the MRS Census & Geodemographics Group and serves on the editorial board of the IDM journal. He holds a BSc and a PhD in Statistics from University College London.

Annette Dellevoet, Sainsbury’s

Annette Dellevoet is a senior analyst at Sainsbury’s, based in the Network and Investment Planning team which is responsible for assessing the viability of new sites and store investments as well as overall estate strategy. A key input to these assessments is the analysis of data from the Census and other geodemographic datasets. Annette has had extensive experience of working with Census data both at Sainsbury’s and in her previous job at CACI, using data from the last 3 Censuses. She has been instrumental in building and customising Sainsbury’s MapInfo GIS system which is used for all the team’s analysis.

Previous to her current role, Annette worked in the Business Insights department at Sainsbury’s analysing customer behaviour. Prior to joining Sainsbury’s, Annette had a varied career at CACI where her work included in-house data processing and application design as well as consultancy.

A maths graduate, she started her career with a brief spell at the British Steel Corporation in their Operations Research team.

Annette is an active member of DUG, representing Sainsbury’s and currently chairs their training board.

Annette lives in North London with her partner and two-year old daughter. She enjoys reading, cinema and the Arts. Annette also used to be a keen sailor and looks forward to returning to the water one day when her daughter is old enough to learn the ropes.

Oliver O’Brien, UCL CASA

Oliver is a researcher at the UCL Centre for Advanced Spatial Analysis, specialising in web mapping and presenting complex spatial information in an accessible way. He is currently specialising in the visualisation of bike share schemes around the world, including London’s Barclays Cycle Hire.

Previously Oliver was at UCL Geography, where he worked with visualising educational demographics and census data in Britain.

Prior to UCL Oliver worked in front-desk technology in the City. His interests include running and cycling.

Martin Van Staveren, Kantar Media

Martin van Staveren obtained a first class honours degree in Mathematics and Geography from the University of Birmingham. He then spent ten years as a research executive at BMRB, working on a wide variety of social and commercial research projects. In 1988 he moved across to become Chief Statistician at BMRB, with responsibilities for survey design and statistical analysis on many of the agency’s projects.

In 1995 Martin moved to TNS Harris as Technical Director, with responsibility for sampling and information services, statistical analysis and company training. In January 2000, he returned to BMRB as Technical and Quality Control Director for the Media Services division, working mainly on statistical and design aspects of Target Group Index. In 2009 TGI became part of the Custom & TGI division of Kantar Media.

Martin now has considerable experience in sampling and statistical issues on a wide range of continuous and ad hoc research. He lectures regularly on multivariate techniques for the Market Research Society and other organisations.

Joe Traynor, Office for National Statistics

Joe Traynor has worked for the Office for National Statistics for over ten years at both the London and Titchfield offices, and has had responsibility for producing and disseminating some of the key outputs for ONS including key economic and labour market indicators. His current role as Head of Output Design for the 2011 Census means he is responsible for overseeing all matters relating to the specification of the 2011 Census outputs.

Joe has primarily worked on large-scale social surveys at the ONS including; the General Household Survey; Labour Force Survey and Annual Populations Survey. As a result, he has extensive knowledge in the production and dissemination outputs gathered from large-scale data sources.

Glen Watson, Office for National Statistics

Glen Watson took on responsibility for the 2011 England and Wales Census in October 2007. As Senior Responsible Owner for the Census he is responsible for all aspects of the design, planning and delivery of the largest project undertaken anywhere in the UK statistical system.

Glen moved to the ONS in 2004 as Programme Director for Neighbourhood Statistics where he developed a keen interest in small area social and demographic statistics. Other ONS roles have included responsibility for health statistics, population and demography, regional and local statistics, social analysis and reporting, and all of ONS’ outputs from the various business and household surveys.

Glen started his career in the insurance industry before joining the civil service and spending over 10 years in the Defence Analytical Services Agency in a variety of roles including military workforce planning, economic analysis, procurement and logistics support, health statistics and corporate information systems.

He is a fellow of the Royal Statistical Society and a chartered statistician, with particular interests in project/programme management and statistical delivery.

Andrew Zelin, Ipsos MORI

Andrew Zelin joined Ipsos MORI in November 2000, having had seven years experience as a statistician in Central Government, BT and Consumer Marketing. He oversees the Sampling and Research Methods Centres to support researchers, and ensure that they can offer clients surveys which encompass the most up-to-date methods and samples. He provides both external clients and Ipsos MORI researchers with a consultancy service and offers a full range of statistical analysis to add value to research projects. As a Chartered Statistician and full MRS Member, who currently serves on the Royal Statistical Society Sub-Committee on Education (and formerly Social Statistics), he has published papers on survey sample design, including the MRS award-winning paper on Cluster Sampling (2005) and presented other related topics to the RSS (e.g. on Survey Analytics) and to AAPOR in Montreal and Chicago.

Andrew’s sampling experience has involved work on generating and advising on the sample design of large scale projects, such as for OFSTED, the Metropolitan Police Service and has also worked on the high profile Active People survey for Sport England, where his expertise on weighting and design effects has come into play. He has built-up a team of Sampling and Statistical Analysts who ran a large number Segmentation and Key Drivers Analyses on Survey data using Regression, CHAID and Multivariate techniques to add value to client data. He has been on a secondment at the ODPM (as was) to look at the relationships between local demographics, local environment and Council Satisfaction Scores.

Whilst at Ipsos MORI, Andrew has been responsible for giving and developing a rage of training courses in Sampling and Statistical topics related to research to staff at all levels working on surveys. This aspect of his work has extended to training non-Ipsos MORI researchers in these subjects at the Market Research Society (which he has done since 2007), where he has developed courses in Survey Weighting and Design Effects, and also for external clients, such as Nottinghamshire and Leicestershire County Councils.

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