Own Your Emissions: RED C’s Hands-On Guide to Climate Reporting

Taking the pain out of CO2 tracking

RED C Research was an early signatory to the original MRS Net Zero Pledge and now the MRS Climate Pledge that launched last year. A key obligation for signatories is to calculate and share CO2 emissions with the MRS through the annual industry survey. This can be daunting for smaller agencies but using the MRS partner, Compare Your Footprint has smoothed the process. RED C UK’s Office Manager, Genie Barton reflects on her experience of using the calculator and shares her top tips.  

Compare Your Footprint - A valuable tool that gets easier with experience

Using Compare Your Footprint to calculate our CO2 emissions was a bit tricky at first, especially for our accounts team as we got to grips with how to use the platform and the data input required. Having said that, once we got past these early hurdles, the process quickly became more intuitive. The platform itself is super user-friendly with lots of helpful resources available, their how to guides and videos help you along the way.

Now that we’ve been through it once, we are far more confident using the platform. It’s a really valuable tool for understanding and tracking our environmental impact and we’re in a great position to streamline the process even further for next year.

Top Tips:

1. Prep your data thoughtfully – Work with your accounts team early to gather categorized data. Clean, well-organized records reduce confusion later!
2. Use their excel templates – Download and stick to the recommended import format. Be extra careful with units (kWh, miles, £) to avoid upload errors.
3. Make use of their resources – Explore help articles, how-to guides and videos. Their explanations around scope 1, 2 and 3 are clear and practical.
4. Calculate CO2 Per Employee – Once you have your total emissions, remember to divide the total emissions number by the number of employees!

Useful Links: https://www.compareyourfootprint.com/partners/mrs/

About the Author: Genie has been working in the research industry since 2010 in a variety of Field and Operations roles at agencies including: Future Thinking (now Savanta), Flamingo and RED C.

About RED C: An insight led consultancy business with offices in London & Dublin, we help brands grow by delivering clear understanding of human needs and behaviour.

Find out more: https://redcresearch.com/