The MRS Senior Council was established to help provide collective coherent senior client leadership to support the MRS in two main areas:

  • Creating a contemporary vision and position for the insight and research sector outside the marketing ‘silo’, and positioning it as a major corporate driver of change and growth
  • Providing encouragement to ensure the sector is fit for purpose as an employer, demonstrating best practice on inclusion, ethical standards and professionalism.

The Council is chaired by Stan Stanunathan, Executive Vice President, Consumer & Market Insights / Robert Kitching, VP Consumer and Market Insight, Unilever.

The MRS Senior Client Council includes: Stan Sthanunathan (chair), Unilever; Tim Warner, Pepsico; Catherine Hunt, Cabinet Office; Stuart McDonald, Centrica;  Rufus Radcliffe, ITV; Harry Davies, Google; Zoe Ruffels, GSK; Liz Lamb, ASDA; Paddy Barwise, London Business School; Claire Rainey, Telefonica; Joanne Pearson, Jaguar Landrover; Raj Kumar, Aviva; Brian Pressey, TUI and Georgina White, BT.                                         

Executive Vice President – CMI, Unilever

Stan Sthanunathan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he heads up the insights function globally and is based in London.
Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.
Some of his many external affiliations included being a Board Member at the Advertising Research Foundation. He was also the Chairman of On-Line Data Quality Council of ARF, and lectured on insights at Sloan Business School (MIT), Yale, University of Wisconsin. Stan is a Patron and Fellow of The Market Research Society.
VP Consumer and Market Insight, Beauty and Personal Care Division

Robert was appointed VP CMI Beauty and Personal Care in March 2018. In this role he leads the end-to-end consumer understanding for the Division, from strategy and innovation through brand engagement to performance optimisation. The CMI team partners with global categories and local markets across the world, ensuring we all stay close to our consumers.

Robert joined Unilever in 1997 as a Consumer Scientist in Global Beverages. Over the past 20+ years he has held a variety of consumer understanding roles in global categories and local markets. He is deeply curious about the ever-changing lives of the people we serve, and passionate about using great consumer understanding to keep our brands relevant, engaging and purposeful.

Robert graduated with a degree and a doctorate from University College London, UK. He is married with two sons and based in London.
History at Unilever

2018 VP CMI Beauty and Personal Care
2014 VP CMI Foods
2010 VP CMI Europe and North America
2005 Director CMI Homecare Global
2003 Director CMI UK and Ireland
2000 Manager CMI Spreads Europe
1997 Consumer Scientist Beverages Global
Emeritus Professor of management and marketing, London Business School

He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in 2016.
Head of Marketing Measurement and Attribution, Google UK

Harry started his career in account planning and evaluation, working on campaigns for the UK Government - convincing people to stop doing things that they enjoyed and start doing things they didn't. He then moved to Google where he has had a range of roles working on marketing strategy. He took a short holiday to work at Amazon, launching their self service ads products across Europe, but missed Google so much, he came back to lead the Measurement and Attribution team in the UK. The team aims to use science to make every ad effective, they focus on marketing experiments, attribution modeling and connecting online and offline activities. He is also studying for a PhD looking into how businesses are using large data sets to improve their marketing effectiveness.
My career has been centered on insights, working in agencies before moving clientside at Vodafone and then Disney. I lead Marketing Strategy for Disney EMEA with P&L accountability for a portfolio of Disney brands with multi $BN retail sales. My role is to set out the marketing activations that will drive brand reach and engagement and support retail sales. This means centering on the consumer needs – how to stand out and offer product, content or experiences that will engage a range of audiences.

Head of Insight and Evaluation, Cabinet Office

Group Dir. Corporate reputation & brand governance, Aviva Plc

Raj is a seasoned business professional who has lived and worked across the globe in different industries. He has held leadership roles in Asia and Europe with companies like Siemens AG, Nokia Oyj and Experian Plc. He has established and grown marketing functions from scratch as well as transforming marketing teams through collaborative, customer focused strategy. His focus is on setting a positive, inclusive culture that embraces change.

Raj joined Aviva in 2013 as head of marketing and is currently the group reputation and brand governance director, he is obsessed with building and protecting Aviva’s brand and reputation.

Raj is a board trustee at the Princes’ Teaching Institute, one of the Prince of Wales’ charities, helping teachers rediscover the love of their subject, inspiring them to bring the latest thinking into classrooms across the UK.

Director of Insight & Return on Marketing Investment, Centrica Plc

Stuart started his career at Express Newspapers, moving from there to News International (now News UK), Post Office, AIG and finally to Centrica.

His career has spanned some 20 years in customer focussed roles, within insight and customer experience, with many established and international brands.

At the end of 2017, Stuart joined Centrica Plc as Director of Insight and Return on Marketing Investment in the Group Marketing team. His role is to work closely with stakeholders and the individual business units that make up Centrica, to increase the culture of customer centricity across the group and improve the efficiency and effectiveness of the marketing investment.

Joanne Pearson, Global Customer Insights Director

Joanne Pearson joined Jaguar Land Rover in 2015 in the newly created role of Global Customer Insights Director, responsible for bringing the voice of the customer into the company. She is also the Business Lead for Diversity & Inclusion bringing her passion for understanding people to the employee engagement agenda. She joined JLR from a 10 year career at Vodafone where she was Global Head of Customer Insight and was part of the mobile revolution - seeing mobile phones go from low penetration call and occasional texting devices to full internet on your mobile and devices which consumers could no longer live without! Prior to Vodafone Joanne spent 10 years working for Barclaycard in a variety of consumer and business to business marketing roles. She holds a degree in Technology and Management Science and an MBA.

Joanne is married with 2 children and enjoys playing tennis.
Customer Experience, Insight and CRM director at Tui

Rufus joined McCann Erickson after graduating from Oxford with a degree in French and Arabic. After a further stint in the agency world at JWT, Rufus joined Channel 4 to help launch their brand-new digital entertainment channel, E4. Over the next decade, Rufus helped lead the further diversification of Channel 4’s digital portfolio with the launch of More4 and 4oD.

Rufus is currently ITV’s Chief Marketing Officer and Director of Direct to Consumer. He has led a transformation of all of ITV’s marketing and research activities. This has included a rebrand of the entire business, the first new channel launches for over 8 years and the launch of ITV Hub.

His responsibilities now include all of ITV’s direct to consumer activities, including interactive, gaming, live events, merchandise and all of ITV’s digital products including ITV Hub and ITV Hub+

Rufus has been Chairman of Freeview, is a director of BritBox SVOD UK and is a Trustee of the London Wildlife Trust, helping improve the capital’s bio-diversity.

Head of Insight, O2

Claire joined O2 in 2018 after nearly a decade at Sky, and Royal Mail Group before that. Having started her career in marketing, Claire identified a passion for insight and has spent her career ensuring insight is at the heart of decision making, driving commercial success throughout these large businesses.
Global Head, Consumer & Business Insights & Analytic at GSK
Zoe Ruffels joined GSK Consumer Health Care as Vice President of Consumer & Business Insights and Analytics in October 2019 where she is focused on ensuring that the global function is set up to deliver competitive advantage in consumer and business understanding. Prior to that she spent over 20 years at Procter & Gamble in regional and global insight and analytic roles in R&D, Marketing and Sales. She is known to be a passionate champion of the industry and its members.
Chief Insights and Analytics Officer at RBK

Elaine re-joined RB as Chief Insights & Analytics Officer in November 2019, to lead both the consumer insights and data analytics teams. Passionate about people and consumers, she is leading RB’s efforts to always Put Consumers First, via expansive consumer-centric thinking and ‘humanising data’ through the digitalisation of insights. She is a firm believer in the power of connecting all sources of data and insights about consumers and categories, with analytics playing a key role in building data-driven decisions in-market close to consumers. A key part of her role is to accelerate the digital and data transformation of the group, building insights & analytics as key enablers of digital marketing & eCommerce. This is Elaine’s second stint at RB, the first being in 2001 when she spent 6+ years in a variety of roles spanning the Global Category in UK, and Geographies. Prior to re-joining RB, Elaine was Chief Strategy & Insights Officer at Danone for 3 years, where she led a company-wide charge towards a more agile & digital approach to insights. Elaine also spent 9 years at Kraft/Mondelez, as Regional Consumer Insights & Strategy Director for Asia Pacific, and Global CIS Director for the Biscuits category. Prior to RB, Elaine started her career at market research agencies including Kantar and Ipsos. Elaine has a PhD in Marketing from Monash University in Australia, she is originally from Singapore, and has lived in Paris and London.
VP Customer Insight and User Research at Deliveroo
Jake is the Vice President of Customer Insight at Deliveroo. Prior to that he built and then led the International Insight & Analytics function at Twitter and has held senior insight roles at O2 UK and Kantar. Jake is also a main board member of the UK's Market Research Society and a member of The MRS Delphi Group.
VP Insights & Analytics – Europe, Sub Saharan Africa and Global Digitalization

Tim leads PepsiCo's Insights and Analytics Groups across Eastern Europe, Western Europe and Sub Saharan Africa and also the Digitalization of Insights Globally through building game-changing partnerships, technology and tools. Prior to PepsiCo Tim held marketing, commercial and insights leadership roles in Heineken, Colgate and Kraft-Heinz.
Georgie White Group Insight Director BT

As the Group Insight Director at BT, Georgie’s remit is to ensure we put the customer at the heart of decision making across BT and our brands. Georgie joined BT in February 2018 to establish an Insight Centre of Excellence that serves all parts of BT and ensures that customer and data is at the heart of the company strategy and drives decision making. Prior to BT, Georgie worked at brands such as Centrica, Capital One, Merrill Lynch and HBOS, in roles covering Insight, Data and Commercial within both B2C and B2B environments in the UK and globally. Georgie loves engaging with people, understanding them and their agendas and challenges, building great relationships to create brilliant solutions that drive value to customers and the business. However, at the heart of it, she simply loves helping people become the best they can be (and want to be!).
 

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