The Market Research Quality Standards Advisory Board (MRQSAB) is an all-industry body which brings together a number of trade and professional bodies, under the umbrella of MRS.
The Advisory Board replaces the Market Research Quality Standards Association – MRQSA – which closed as a separate association at the end of March 2012. The changeover from MRQSA to MRQSAB has not led to any changes in the Board membership. MRQSAB continues to be a cross-sector body that reflects the views of the entire industry.
Board Members
Catherine Bolton
Alison Gallagher
Debrah Harding (Chair)
Piera Johnson
Jackie Megahey
Penny Steele
Ben Wener
MRQSAB's role is to develop and maintain minimum standards for market, social and opinion research, data collection and data processing. The current standards are BS ISO 20252:2019 Market, Opinion and Social Research including insights and data analytics – Vocabulary and Service Requirements and ISO 19731: 2017 Digital Analytics and Web Analyses For Purposes of Market, Opinion and Social Research –Vocabulary and Service Requirements.
In 2015 it was agreed within the ISO Technical Committee that a wide-scale update of the ISO 20252 standard was required to address the following:
The above updates have now been completed and the new standard has been issued. A presentation deck giving more detail about the changes is available here.
MRQSAB can be contacted via MRS: Debrah.harding@mrs.org.uk.
Any queries about BS ISO 20252, BS ISO 26362 and ISO 19731:2017 standards should be sent to Codeline codeline@mrs.org.uk.
ISO standards are published in the UK by BSI (the UK’s National Standards Body).
Ordering copies
MRS has arranged for members to receive a 25% discount on copies of BS ISO 20252 or BS ISO 26362. To order please contact publications@mrs.org.uk or tel: 020 7566 1853.
Here is a list of organisations certified to ISO 20252 as at April 2018.
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