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Impact magazine wins Launch of The Year


28-11-2013

Last night, at the International Content Marketing Awards 2013, our quarterly magazine Impact beat off competition from Christie’s International Real Estate, Ocado, Best Western.

Judges for the Content Marketing Associations's prestigious awards praised Impact, which launched in April 2013. 

They described it as standing out ‘head and shoulders’ above other new digital and print launches in 2013. 
Issue 3 Cover.jpg

The judges said: "In a year peppered with high-profile content launches, Impact stood head and shoulders above them all, simply because it had a very tangible sense of being something new. The quarterly publication, produced for members of the Market Research Society, aims to take a bold approach to the market research industry and allow big topics to be explored, analysed and shared.

"The magazine was true to its title, providing unique content that looked ahead rather than reporting the past, surprising and inspiring its readership while becoming the voice of the industry. Top names within marketing such as Sir Martin Sorrell, Patrick Barwise and Jeremy Bullmore agreed to be interviewed, and the annual advertising target was exceeded within the first quarter.

"There are some fantastic names in here,’ agreed the judges. ‘The title is credible and follows through with elegant content execution and some great results."


  • a special report on adapting to a multi-screen world with insights from ITV, Shazam and Thinkbox

  • strategy case studies with Ticketmaster, Heinzand Macmillan

  • Martin Sorrell on what 'data investment management' means to WPP

  • features on real-time bidding, 3D printing, data privacy and the importance of numeracy in a data driven world.
 

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