Over the last five years, MRS has successfully assisted government as it has developed its post-COI market research procurement arrangements, focusing on delivering research procurement which is affordable and sustainable.
In 2012 MRS issued its first report setting
out its recommendations for the creation of the government’s market research
framework. Some of these recommendations were adopted; some were
In 2014 MRS issued its second report in which
MRS completed an in-depth operational review of the performance of the
government’s market research procurement framework that had been
implemented by UK SBS.
The framework is due to expire in April 2018,
in readiness for the new framework, and following consultation with MRS
stakeholders, including research suppliers and in-house government research
buyers and commissioners, MRS has compiled a new report, with detailed
recommendations for the developing the new replacement framework for market
By not taking on board all of the original
recommendations detailed in MRS’ 2012 report, the government failed to create
an effective and efficient market research framework, which maximised value for
the public sector and provides the full insight that is critical to public
life. When procuring market research, government is procuring intellectual
capital and evidence on which important decisions are based. The
procurement practices should be structured to reflect this.
The creation of a new market research
framework provides a second opportunity to overcome the current failings and
create a framework which is truly fit-for-purpose. There are a number of
significant risks if this is not done.
Market research is the most significant
avenue for determining citizens’ views and is essential at a time when the
government is implementing a “listening agenda” to ensure that all UK citizens’
voices are being heard and reflected within policy making.
The new MRS report strongly recommends that
this time all of MRS recommendations are implemented to ensure that government
market research procurement arrangements deliver the necessary insight and
impact into public policy decision making which is essential if the UK is to
continue to flourish.
In order that we can continue to assist
government in adopting a continuous improvement approach we would welcome any
subsequent feedback you have of your experience with the framework and
government research procurement in general.