Immediately after MRS CEO Jane Frost circulated a note to members announcing MRS new initiatives in January, including the launch of the new IJMR website, I received an email from an Editorial Advisory Board member asking if the opportunity had been taken to include a database facility to enable author’s datasets to be archived for access by IJMR readers.

I had to reply that in fact this possibility had not even crossed our minds, but promised to raise it at the January Executive Board meeting.

Whilst, for example, the Royal Statistical Society requires datasets to be submitted wherever possible in support of submitted papers, IJMR has never had a policy of requiring this from authors. 

However, further research on the topic of archiving revealed a current lively debate in the field of medical science on a website called ‘The Scholarly Kitchen’ led by Tim Vines, which you might like to look at. Vines is the joint author of a paper on this topic, referred to in his post, which concludes that a mandatory policy is the only effective way to achieve this goal, and that journals should seriously consider adopting this policy, if only to ensure that datasets remain in existence.

As promised, we duly discussed the issue at the Executive Board meeting, and decided after much debate not to introduce such a requirement. So, why did we make this decision? 

  • Firstly, this would require very complex changes to the MRS website – not just to hold datasets, but to facilitate access or analysis by readers. 
  • Secondly, at IJMR we encourage submissions from practitioners, who are often reporting on client specific data with confidentiality issues, and we felt this would lead to even fewer such submissions – which are already declining as a proportion of all submissions. 
  • Thirdly, we felt that this posed issues for submissions from other countries, for example, the possible need for translation into English.
  • Fourthly, referees are free to ask authors for supporting evidence if it is felt there are concerns about the basis of claims made in a paper – it is all about trust. 

Many submissions are already rejected prior to peer review due to concerns about the methodological basis, which authors are unable to satisfactorily address. Often in judging the worth of a submission, the questionnaire can be of more importance, or the sampling and data collection methods. 

As has been widely recognised, academic papers often focus on the literature review, developing hypotheses, analysis and implications for managers, with scant attention being paid to the research design. Submissions to IJMR are no exception – but the survey methodology, if that’s the basis of the paper, is vitally important for IJMR. 

However, we recognise that in some fields of scientific endeavour, especially areas such as medicine, this should be mandatory, and this is likely to be of increasing importance if open-access becomes the requirement where research is funded from the public purse.

Do you think we’ve made the right decision? Your views would be very welcome, including your experience of other journals. 

How to access the International Journal of Market Research (IJMR)

Published by SAGE, MRS Certified Members can access the journal on the SAGE website via this link.

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3 comments

21 Feb 2013

I think a mandatory requirement will reduce submissions for the reasons you outline and because people are naturally adverse to forced change. I think a voluntary approach is best but admit there will be low compliance at least initially. And the confidentiality issues are real. Nonetheless, there is a UK data repository already and you might consider working with that or learning from their experience. http://www.data-archive.ac.uk The advantages as an educator I would see however lie in providing students with data on which to do major assignments or even theses. The challenge if you go that route is to make it searchable

22 Feb 2013

That's an interesting solution for us to explore.Thanks for your response. Peter

22 Feb 2013

I agree with 'Anonymous' that to provide the option to make data available would be very useful and IJMR should facilitate this where possible. This is increasingly in the spirit of the open and transparent world in which we live. Obviously, the trick is to ensure that those who would submit their data fully understand the legal and ethical implications of doing so before they actually do so.

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