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01 January 1970

 
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Referendum polls – what went wrong?

09 October 2014

'Polls failed to predict such a decisive result' That was the headline for an article by Alberto Nardelli on Saturday morning in the Guardian discussing the performance of the opinion polls following the decisive ‘No’ vote in the Scottish referendum. So, as the dust settles on the most important vote in the…

'Everything is interesting' - big challenges in big data

31 March 2014

In a keynote interview at the recent MRS annual conference, the renowned author, Will Self, commented that potentially everything is interesting; humans are passive entities that need to be stimulated.  We have the option of looking at the world from deep and narrow or broad and shallow perspectives. We can experience…

IJMR Landmark Paper: 'The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions'

03 October 2017

IJMR Landmark Paper, October 2017 The scope for reducing refusals in household surveys: an investigation based on transcripts of tape recorded doorstep interactions Patrick Sturgis and Pamela Campanelli, Survey Methods at SCPR JMRS Vol. 40 Number 2, April 1998 Today, Patrick Sturgis is Professor of Research at the University of Southampton and Director of…

Protecting participants’ rights

03 June 2014

The theme for the spring ASC conference, held at Imperial College on April 4th was data privacy and security: ‘Where’s my data? Participant privacy in a connected world’. A nuanced title – should the emphasis be on privacy or privacy… Which may also depend on which side of the Atlantic Ocean…

Market Researchers: Foxes or Hedgehogs? Discussion of characteristics valuable to MR

20 December 2013

Ray Poynter reviewed Nate Silver’s ‘The Signal and the Noise’ (Penguin 2012) in the latest issue of IJMR (Vol.55/6), but one point that particularly caught my attention when reading Silver’s book was his references to the work of Philip Tetlock exploring the world of prediction. Tetlock classified experts on a cognitive…

Integrated insight - paradigm shift or tipping point?

15 March 2018

On the 22nd February the MRS held in central London its first one day conference devoted to data analytics, ‘Data Analytics and Insight’. With over 180 delegates it was the largest one-day conference ever held by the MRS, showing the big appetite for knowledge in this field and complements other…

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