Engage your students and bring Research to life with our Graduate Roadshow
The Market Research Society and the Association for
Qualitative Research have a team of enthusiastic research practitioners that
are passionate about raising the profile of research and how it underpins
practically every business decision ever made.
The team of young professionals have been visiting
universities across the country, providing one hour sessions about the various
products, brands and big named clients they have worked with in the first few
years of their new careers.
They illustrate how they have been involved at the
first point of inception of a concept, through it becoming reality and how
their involvement played such a major part. They explain how they have
influenced the strategy and communications of commercial and social establishments.
The team have visited around 30 universities so far including Cambridge, Strathclyde, Hertford, Durham, Leeds, Westminster and Brunel and have received fantastic feedback.
"The Market Research
Society’s presentations to students at the University of Birmingham have
provided invaluable insights into the range of career options available to
students who are interested in the sector. MRS have attended the university on
several occasions during recent years, targeting Human Geography and Psychology
students in particular, due to the excellent range of skills they develop
within their disciplines – perhaps most obviously, data analysis techniques.
Most recently, Trish, Ken, Alex and Victoria provided overviews of the
activities undertaken by quantitative market researchers and qualitative market
researchers, explaining different routes into the industry for all students
(regardless of discipline) and identified types of experience and activities
students might engage with whilst at university, to optimise their chances of
success when applying. We are extremely grateful for their assistance and look
forward to welcoming them back to the Birmingham in the future!"
Reali, University of Birmingham
"It was a most enlightening session
that really brought working in marketing research to life for undergraduates
who have no or limited knowledge of the reality of such a challenging and
varied role. The examples used were contemporary and very engaging.
I would thoroughly recommend attending one of these sessions to all
marketing undergraduates and their lecturers."
Dr Jane Hudson, University of Plymouth
"I just wanted to say a big thank you for getting in touch
about the Road show. It was fantastic, the students really loved it and it
taught them so much. The three speakers that came, Ken Parker, Kieran Griffiths
and Joe Robert-Walker, were fantastic speakers and really got the students
interested in Marketing research. I am really looking forward to having them come back next
year as this is a brilliant opportunity for the students."
Treasa Kearney, University of Liverpool Management School
In the press
Read the initiative behind Ken and Trish's mission to raise the profile of research.
Get in touch
If you would like to bridge the gap between academic
and practitioner level and bring research to life for your students, please do
not hesitate to get in touch to arrange a session lead by our energetic