MRS/AQR University Roadshows

Engage your students with our University Roadshow

The MRS and AQR University Roadshow introduces students to the world of research and insight, demonstrating how research underpins decisions made by businesses, public bodies and social organisations.

During a free, one-hour session, experienced and early-career researchers bring the profession to life through examples of real projects, products, brands and clients. Students hear how research progresses from an initial concept to the delivery of findings, how it influences products, services, strategies and communications, and what it is like to begin and build a career in the sector.

Sessions take place virtually, bringing researchers directly into universities and making it easy for students to hear first-hand about the profession. To find out more click here or contact melissa.coghlan@mrs.org.uk to book a session.

The Roadshow:

• Connects classroom learning with real-world practice through examples of genuine research projects and their impact on organisational decisions
  
• Gives students two relatable industry perspectives, from an experienced researcher and someone at the beginning of their career.
  
• Introduces students to a career they may not have considered, showing how their existing skills can lead to opportunities in research and insight.
  
• Broadens students’ understanding of available roles, sectors, clients and the variety of work involved in a research career.
  
• Requires minimal organisation from the university, as MRS recruits the speakers, coordinates the session and works with the university to schedule it.

“The MRS University Roadshow gives our second-year Marketing students a valuable chance to link market research theory to practice. Hearing from recent graduates in the field gives them a better understanding of how skills and knowledge they're developing at university might come into play in the future.”

Dr Holly Porteous, Teaching Fellow and Deputy Director of Undergraduate and Honours, Department of Marketing, University of Strathclyde

“We book the Roadshow because it gives our students a valuable opportunity to engage with industry perspectives beyond the classroom. Students particularly enjoy seeing the diverse range of marketing research career opportunities available and hearing about the unusual research projects that agencies undertake. It brings market research to life, showing how it is used in real organisations.”

Dr Ben Siu, Associate Professor in Marketing, Portfolio Lead – Marketing and Place, University of Plymouth

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