Building brands & connecting with consumers

This year’s FMCG Summit explores key consumer trends for 2020 that FMCG brands are tapping-into. We want to reveal how leading FMCG brands are using research, data and insight to respond to consumer trends, develop compelling new concepts, improve customer journeys and ensure brands are on point.

Consequently, we are on the look-out for novel research that is underpinning brave new commercial strategies. We’ll be evaluating outcomes from research and exploring the impact of different research methodologies in answering burning questions and unearthing insight.

Research areas include: brand perception & brand positioning, consumer trends, concept development, range optimisation, customer experience, purchasing journey analysis, advertising and campaign development, omnichannel and mobile commerce, packaging design, in-store engagement, category leadership. 

If you’d like to contribute to this event as a speaker or panellist please send us a submission for a:

  • 30 min case study – present new research where innovative methodologies have been used, outcomes have been notable and the audience will be left excited by your story
  • No slides panel debate – you may wish to participate in a discussion on a particular topic or curate the whole session. Please suggest topics which will generate a stimulating discussion  where a range of viewpoints can be represented 
  • Round table discussion – suggest and lead a 30min discussion on a burning industry issue with a table of delegates. We’re looking for topics with broad appeal where delegates will welcome the opportunity to discuss strategies and solutions with industry colleagues

A quick note on our selection criteria

With just 10 sessions available we give priority to client side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.

If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 5pm on Friday 7 February to conference@mrs.org.uk.

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