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Building brands & connecting with consumers
This year’s FMCG Summit explores key consumer trends for 2020 that FMCG brands are tapping-into. We want to reveal how leading FMCG brands are using research, data and insight to respond to consumer trends, develop compelling new concepts, improve customer journeys and ensure brands are on point.
Consequently, we are on the look-out for novel research that is underpinning brave new commercial strategies. We’ll be evaluating outcomes from research and exploring the impact of different research methodologies in answering burning questions and unearthing insight.
Research areas include: brand perception & brand positioning, consumer trends, concept development, range optimisation, customer experience, purchasing journey analysis, advertising and campaign development, omnichannel and mobile commerce, packaging design, in-store engagement, category leadership.
If you’d like to contribute to this event as a speaker or panellist please send us a submission for a:
A quick note on our selection criteria
With just 10 sessions available we give priority to client side presenters / co-presenters, new hot-off-the-press research and projects using pioneering research techniques.
If you have a recent research project that you’d like to showcase or a conference session idea please submit a brief synopsis (approx. 200 words) for consideration by 5pm on Friday 7 February to conference@mrs.org.uk.
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