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Training

MRS Summer School

MRS Summer School

Develop and apply your skills for a keener business awareness

In a nutshell

Date
  • Tuesday, 27 June 2017 to Thursday, 29th June 2017
Objective

MRS Summer School is a 3-day intensive masterclass aimed at researchers with 2 years’ experience or more. The programme enables delegates to develop more advanced research skills plus a keener commercial awareness.

"It is important to develop key talent and the MRS Summer School enables us to ‘hot house’ our emerging managers. With its focus on the key research disciplines, it gives employees focused time away from the office to develop deeper knowledge as well as connect with peers,"
Crispin Beale, Chief Executive of Chime Insight & Engagement Group

Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 3-day programme.

Learning outcomes

By the end of the course, delegates should be able to:

  • identify clearly how research can support decision making in a wide range of business contexts
  • demonstrate a full understanding of the underlying principles to a range of research problems
  • make appropriate, well-argued choices for the design and conduct of research projects for a range of business situations including product development, branding, customer relationships and segmentation
  • understand and apply approaches to the analysis and interpretation of research data
  • present findings and recommendations in ways which provide maximum insight to the decision-making 
Course content
Day 1:
  • The End Game: Getting Research Actioned - Mike Taylor, Vodafone
  • Product Development - Helen Wing, Ipsos
  • The Changing World of Customer Relationships & their implications for market research - Paul Szwarc, Independent Consultant
Day 2:
  • Applying Statistics to Market Research - Martin van Staveren, Kantar Media 
  • Segmentation - Jonathan Fletcher, Illuminas
  • Master-class: New Perspectives on Research - Jon Beaumont, Join the Dots
Day 3:
  • Communicating the Message - Daniel Wain, Daniel Wain Consulting
  • Brand Research - Alexa Arrowsmith, Monkey See
  • A Strategic Framework for Business Issues - Caroline Florence, Insight Narrator
Who will benefit?

This course will benefit research practitioners and research users who already have a sound grasp of research methods and techniques but want to take their understanding to a more strategic level.

Price
  • Members £955.00 + VAT
  • Non-members £1295.00 + VAT
  • Company Partner (non-ticket price) £955.00 + VAT

 

Trainer
  • Ruth Clarke
    Ruth Clarke

    Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.



CPD 18

“A really useful 3 days, helping improve my knowledge of what else is out there.”

Lindsay Weisberg, News UK
28 - 30 June 2016

“A very interesting insight into the world of market research and the direction in which it is heading.”

Abi Samuel, Opinion Leader
28 - 30 June 2016

“Informative, enjoyable and a great starting point for junior market researchers.”

Andy Wilson, Facts International
28 - 30 June 2016

“An introduction to the market research industry in full to arm researchers from the entry-level up with strategic knowledge on methodologies, communication and future trends!”

Jillian Kramer, Ypulse
28 - 30 June 2016

“Interesting topics, knowledgeable speakers.”

Nina Vasey, RSA Group
28 - 30 June 2016

“An A-Z of research for the beginner.”

Oliver Taylor, Elliotts
28 - 30 June 2016

“Very insightful, informative session with great speakers.”

Lena Hules, Opinion Leader
28 - 30 June 2016

Where is the event taking place?

MRS

The Old Trading House, 15 Northburgh Street
London
EC1V 0JR

With thanks to:

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Please click on the photographs to view each speaker's biography.

Booking

  • If you are not a Company Partner and want to book for yourself and request an invoice, or pay for yourself online, click
  • If you wish to book for someone else please use this form
  • To use your Company Partner ticket use this form
  • To book and claim a Company Partner discount click

*By proceeding with a booking you are agreeing with our terms and conditions.

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CPD 18

“A really useful 3 days, helping improve my knowledge of what else is out there.”

Lindsay Weisberg, News UK
28 - 30 June 2016

“A very interesting insight into the world of market research and the direction in which it is heading.”

Abi Samuel, Opinion Leader
28 - 30 June 2016

“Informative, enjoyable and a great starting point for junior market researchers.”

Andy Wilson, Facts International
28 - 30 June 2016

“An introduction to the market research industry in full to arm researchers from the entry-level up with strategic knowledge on methodologies, communication and future trends!”

Jillian Kramer, Ypulse
28 - 30 June 2016

“Interesting topics, knowledgeable speakers.”

Nina Vasey, RSA Group
28 - 30 June 2016

“An A-Z of research for the beginner.”

Oliver Taylor, Elliotts
28 - 30 June 2016

“Very insightful, informative session with great speakers.”

Lena Hules, Opinion Leader
28 - 30 June 2016
Show Panel Articles