Events

Virtual training course

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Webinar

MRS Guidance – Essential Safeguards Series Part 7: Neurodiversity

Virtual training course

Build traction to ensure insight lives on within stakeholder teams.

Virtual training course

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

Webinar

For 12 weeks, we lived on trains. Not just gazing out of windows as we crossed the Tay Bridge or slid past the sooty, post-industrial bones of Wolverhampton - but talking. Listening. Probing.

Virtual training course

Learn how to apply behavioural science in quantitative market research

Virtual training course

Boost your existing moderating skills with practical tips, individual feedback and group coaching.

Mar
24
2026

Tuesday
09:00–17:00

1/2

Mar
26
2026

Thursday
13:30–17:00

2/2

Virtual training course

Data collection, sampling, analysis, presentation.

Mar
24
2026

Tuesday
09:00–15:30

1/3

Mar
25
2026

Wednesday
09:00–15:30

2/3

Mar
26
2026

Thursday
09:00–15:30

3/3

London

We are delighted to invite you to the next Market Research Society Fellows Gathering at Opinium HQ on 25^th March, starting at 5:30pm.

London

Experience is king. At this year’s CX|UX|MR conference you’ll discover how ever-richer experience data is powering product development, service transformation and brand propositions. You’ll also see how this holistic approach is driving customer centricity.

Virtual training course

Master the core AI tools you need to script, design and produce a compelling multi-media presentation, complete with images, video and soundbites. All built inside Canva and supported by a suite of other AI-powered creative tools. .

Virtual training course

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Virtual training course

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Webinar

The future of AI in research is often portrayed as a race for larger models, more GPUs, and faster infrastructure. Success is commonly measured by computational scale. Yet this narrative overlooks a growing structural challenge: the financial, environmental, and operational costs of AI systems are rising faster than their practical returns.

London

The market research industry has spent 80 years rapidly reinventing itself, engaging in a form of modern alchemy, chasing the dream of turning messy human behaviour into clean, predictable data, hoping each new technology will be the magic solution.

We’re delighted to invite you to a focused session exploring the award?winning Currys advertising campaign, co?created with Open Inclusion and AMV BBDO and Currys. This webinar will reveal how meaningful collaboration with disabled co?creators shaped Currys’ best?performing advert to date, demonstrating the commercial and creative power of inclusive research and authentic representation.

Virtual training course

Understand the role of qualitative research and the basic methods involved

Virtual training course

Learn how to hook brands into the cultural landscape 

Virtual training course

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Virtual training course

“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.