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Geodemographics Knowledge Base (GKB)

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MRS News: Your connection to your society 

January 2017

It's goodbye from me...

As she stands down as Chair of the MRS Awards Panel, Sally Ford-Hutchinson finds the research sector continues to be an exciting, growing world.

MRS President's Medal 2016

Africa’s Voices Foundation, a non-profit research organisation originating from the University of Cambridge, has been recognised for gaining insights from hard-to-reach communities living in Somalia.

MRS Delphi Group launches new report on how organisations use data and insight

While 44% of insight functions are building credibility as a valued voice within the wider business, more needs to be done to break free of silos and proactively champion the customer voice.

Call for 2017 election of MRS Main Board Members

We are looking for some new talent to join the Main Board of MRS and we would like to ask you to consider whether this is something you would be interested in doing, to make a contribution to the activities of MRS.

Mindframes: 6 enduring principles from 50 years of market research

Wendy Gordon's latest book, Mindframes, is out on Tuesday 18th October. Mindframes are models of thinking about people in relation to brands, communications, marketing initiatives and organisations.

MRS Award for Innovation in Research Methodology 2016

Four finalists have been announced for the award, now in its 30th year and sponsored by Kantar TNS.

Best of Impact 2016: Reviewed

Julie Vincent reports from our showcase of award-winning conference presentations in Salford.

Organisations risk massive fines if they fail to adequately protect customer data

The data protection breach at Yahoo highlights the growing imperative for organisations to ensure their customer data is adequately protected.

Meet the Technology and Data Summit debate panel

We’ve brought together a panel of industry experts who will debate these issues at our inaugural Technology and Data Summit on 13 October. You can find out more about each of them in their interviews with R-Net.

New guide to social media insight 

Social performs a key role in providing deep customer insights for brands in real time and at scale, but in order for it to be effective it must be fully integrated into the business operation. This is according to #IPASocialWork’s new social guide 'Integrated, Not Isolated'.

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