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Vision One is one of the UK's fastest growing strategic insight agencies best known for its innovative and rigorous research. With over 500 clients, we have been successfully helping UK and international brands grow through the discovery of new consumer and business insights.

We are committed to the highest quality standards, including the industry leading ISO 20252:2012 standard. We always deliver new and actionable insights, along with great customer service - check out our fabulous client ratings on The Drum Recommends and our award in 2017 for Best Research Agency.

Visit our website or our offices in London and Liverpool to discover more about our exciting products and services, including:

  • Focus Groups and our wide range of qualitative technieques
  • AdProbe: Advertising development and pre-testing
  • BrandVision: Brand equity measurement and brand tracking
  • PackProbe: Pack design and testing
  • Eye-tracking and Neuromarketing techniques
  • Customer satisfaction and service evaluation

Are you looking for a new award winning insight partner or some fresh ideas? Why not give us a call on 0203 693 3150.

Charities/Voluntary, Education/Training, Fashion/Clothing, Finance/Investment – Personal, FMCG – General, Food, Government/Local Authority, Healthcare, Insurance, Non-Profit, Property/Construction/Housing, Retail, Toiletries/Beauty Products, Travel/Tourism
CAPI, Co-creation, Creative development research, Eye Tracking, Face-to-Face, Group Discussions/Focus Groups, In-Store Interviews, Neuromarketing, Online Focus Group Hosting, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Telephone Interviewing, Tracking
Advertising, Behavioural Change, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Satisfaction, Employee Research, New Product Development, Packaging/Design, Product Testing, Social Research
Affluent, College/University Students, Digital Consumers, Ethnic Minorities, Hard-to-Reach, High Net Worth, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Africa, Australasia, Central Europe, China, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide
Senior Contacts

Jas Gidda (Commercial Director)
Tony Lewis (Managing Director)
Victoria Wood (Head of Qualitative Research)

Breakdown of Personnel

Admin/Support staff: 3
Executive/Research staff: 6
Non-research: 1
Data processing: 1
Field managers/supervisors: 1
Telephone interviewers: 10
Telephone managers/supervisors: 2
Total Number of Employees: 11 to 20


85-87 Bayham Street
Camden Town
Tel: +44 (0)20 3693 3150
Establishment date: 1999

1 Old Hall Street
L3 9HF
Tel: +44 (0)151 945 0150
Establishment date: 1999

Looking for new and innovative research approaches?

In 2019, Vision One  relauunched their ground-breaking brand tracking tool BrandVision to high acclaim - providing unique insights into Brand Equity as yet untapped by most brand owners.

Vision One also offers System 1 emotion based Neuromarketing and Biometric research techniques into it's qualitative and quantitative research armoury, including:

Vision One’s state of the art eye-tracking research solution iVision is available in both static and mobile options. Static PC based eye-tracking is ideal for website, packaging and advertising evaluation, whilst our mobile solution is highly advanced, light weight & portable and extremely accurate – making it the perfect tool for investigating many of the processes and sub-conscious behaviours involved in shopping online or in the real world.

Eye-tracking can be incorporated into the following services:

  • Shopping behaviour and store navigation – shopper research
  • Usability studies (websites, products)
  • Product or packaging research (what people see and read) – PackProbe
  • Advertising & POS and how it attracts their attention – AdProbe
Source: VisionOne

With over 500 hundred satisfied clients, here are just a few testimonials from our happy clients.


  • "I'd really recommend this agency. From enquiring about our market research project they sought to really understand our questions and needs. Results were delivered really quickly without compromising quality of research and delivery of results. Project managers were friendly, professional and always on hand to talk to." 
    The Perfume Shop

  • "I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services." 
    Kettle Foods

  • "Vision One are a very experienced, knowledgeable and quality research agency. They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. They continue to want to bring something extra to the table and push themselves to add value where they can. I would and have recommended them to other businesses seeking their expertise." 
    Federation Of Small Businesses


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