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Vision One is an award winning UK strategic insight agency best known for its innovative and reliable insights. With 20 years' experience of working with many of the UK's leading brands, we help companies grow through a deeper understanding of their customer and strategic insight.

We are committed to the highest quality standards, including the industry leading ISO 20252 standard. We always deliver new and actionable insights, along with great customer service - check out our fabulous client ratings on RAR+ and our award in 2017 for Best Research Agency

Visit our website or our offices in Camden (London) and Liverpool to discover more about our exciting products and services, including:

  • Focus Groups and our wide range of qualitative technieques
  • AdProbe: Advertising development and pre-testing
  • BrandVision: Brand equity measurement and brand tracking
  • PackProbe: Pack design and testing
  • Eye-tracking and Neuromarketing techniques
  • Customer satisfaction and service evaluation

Are you looking for a new insight partner or fresh ideas.. Why not give us a call on 0203 693 3150.

Charities/Voluntary, Education/Training, Fashion/Clothing, FMCG – General, Food, Government/Local Authority, Healthcare, Property/Construction/Housing, Retail, Travel/Tourism
CAPI, Co-creation, Creative development research, Eye Tracking, Group Discussions/Focus Groups, In-Store Interviews, Online Surveys, Qualitative, Quantitative, Street/Mall Interviews, Telephone Interviewing, Tracking
Advertising, Brand/Branding, Business-to-Business, Concept Testing, Consumer, Customer Satisfaction, Employee Research, New Product Development, Packaging/Design, Product Testing, Social Research
Affluent, College/University Students, Digital Consumers, Ethnic Minorities, Hard-to-Reach, High Net Worth, Mothers/Parents, Senior Citizens, Women, Youth/Teens
Australasia, Canada, Central Europe, Middle East, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide
Senior Contacts

Jas Gidda (Commercial Director)
Tony Lewis (Managing Director)
Duncan Swan (Director of Consumer Insight)
Victoria Wood (Head of Qualitative Research)

Breakdown of Personnel

Admin/Support staff: 3
Executive/Research staff: 6
Non-research: 1
Data processing: 1
Field managers/supervisors: 1
Telephone interviewers: 10
Telephone managers/supervisors: 2
Total Number of Employees: 11 to 20


85-87 Bayham Street
Camden Town
Tel: +44 (0)20 3693 3150
Establishment date: 1999

1 Old Hall Street
L3 9HF
Tel: +44 (0)151 945 0150
Establishment date: 1999

Looking for new and innovative research approaches?

Vision One have recently introduced new System 1 emotion based Neuromarketing and Biometric research techniques into it's qualitative and quantitative research armoury, including:

Vision One’s state of the art eye-tracking research solution iVision is available in both static and mobile options. Static PC based eye-tracking is ideal for website, packaging and advertising evaluation, whilst our mobile solution is highly advanced, light weight & portable and extremely accurate – making it the perfect tool for investigating many of the processes and sub-conscious behaviours involved in shopping online or in the real world.

Eye-tracking can be incorporated into the following services:

  • Shopping behaviour and store navigation – shopper research
  • Usability studies (websites, products)
  • Product or packaging research (what people see and read) – PackProbe
  • Advertising & POS and how it attracts their attention – AdProbe

Note. Vision one offer a range of qualitative and quantitative research services from Focus Groups to Online Surveys. We have our own in-house CATI Telephone research unit based at our northern Liverpool office. To take part in online and focus group research visit You-Say.

Source: VisionOne

With hundreds of satisfied clients, here are just a few testimonials from our happy clients.


  • "I'd really recommend this agency. From enquiring about our market research project they sought to really understand our questions and needs. Results were delivered really quickly without compromising quality of research and delivery of results. Project managers were friendly, professional and always on hand to talk to." 
    The Perfume Shop

  • "I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services." 
    Kettle Foods

  • "Vision One are a very experienced, knowledgeable and quality research agency. They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. They continue to want to bring something extra to the table and push themselves to add value where they can. I would and have recommended them to other businesses seeking their expertise." 
    Federation Of Small Businesses


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