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International Journal of Market Research (IJMR)

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Online training 

Online training

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MRS offers a range of flexible online training courses enabling individuals to learn at their own pace. These courses can be taken individually, or as part of a bespoke or blended solution.

"So much information that will really help me to develop as a researcher." Tara Davis, Illuminas

Introduction to Market Research

Designed for those with little or no experience of market and social research, the online Introduction to Market Research provides a clear understanding of how to design and plan effective research projects.

This is an invaluable online course for support staff, those commissioning research for the first time as well as field workers and those looking to better understand the market. It can also lead to an MRS qualification - the MRS Certificate in Market and Social Research.

Microlaunch online simulation

New for 2017, the Introduction to Market Research has expanded to include Microlaunch Online, a unique interactive training simulation.

This one-hour game applies the qualitative and quantitative methods learned in the course to develop and launch a new virtual brand. Guided by an avatar, the game takes participants through six key research stages to test their learning.

More information on Microlaunch online simulation

MRS Certificate in Market and Social Research

This online exam answers the question 'what is research?' developing knowledge for a research support or coordinator role. To take the online qualification exam, candidates will usually first study the online Introduction to Market Research. Successful completion of the exam leads to the fully-recognised MRS Certificate in Market and Social Research.

More information on Introduction to Market Research 

Questionnaire Design

This online course provides a thorough review of the principles of effective questionnaire design (and how to avoid the numerous pitfalls). This programme provides a hands-on approach while giving insight into best practice.

More information on Questionnaire Design

Business Skills

MRS delivers a wide range of online business skills training contextualised for the research sector. These essentials courses can be studied in learners’ own time and include the titles listed

  • Advancing the Sales
  • Coaching Skills
  • Conversations with Clients
  • Health and Safety
  • Leadership Skills
  • Managing Within the Team
  • Managing High-Performing Teams
  • Managing Relationships
  • Managing Workload
  • Market Analysis
  • Negotiation Skills
  • Networking Skills
  • Problem Solving
  • Professionalism and Ethics
  • Project Management
  • Social Media for Professionals
  • Writing a Business Plan

More information on Business Skills

How does online training work?

MRS online training comprises an area for the user, the Personal Profile and two inter-linked areas: a Learning Centre and a Resource Centre. See below for details of a FREE trial.

Personal Profile

  • The programme generates a personal profile where the learners decide what they want to focus on during their training; and by completing a series of questions their preferred learning style is established.

Learning Centre

  • The training takes place in the Learning Centre where most time will be spent.
  • The syllabus comprises four sections with each section containing different modules.
  • There is no fixed order for the course material – it’s up to the learners how they tackle the sections.
  • The Learning Centre acts as a tutor, guiding and advising on progress.
  • The Learning Centre facilitates a variety of learning styles, encouraging learners to define how they want to learn.
  • The Learning Centre is interactive, enabling learners to drill down for greater depth of information where needed.

Resource Centre

  • The Resource Centre complements learning by giving an added layer of resource.
  • It acts as a library with useful links and checklists and ensures the learners make the most of the Internet during the training.

Introduction to Market Research and Questionnaire Design: Registrants must log onto the course within 60 days of receipt of their access key and complete the course within 120 days. The average length of time to complete the course is around 30 hours.

Business Skills: Registrants must log onto the course within 30 days of receipt of their access key and complete the course within 60 days. The average length of time to complete the course is 3-4 hours.

FREE TRIAL

Alternatively, you can 'try before you buy' with this FREE module from one of our Business Skills topics which will give you a good idea of how it works. Just follow this link: www.mrslearning.org.uk/MRSDEMO

Booking

booking form

If you require further information or assistance with registering a place on a course contact Robin Nash, robin.nash@mrs.org.uk, or telephone +44 (0)20 7566 1872

Impact Magazine

Event highlights

September 2017
Training12

Insight-driven Innovation12.09.17 | MRS, London EC1V 0JR

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Training13

Crafting and Designing Presentations13.09.17 | MRS, London EC1V 0JR

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Training14

Leadership Skills14.09.17 | MRS, London EC1V 0JR

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Training15

Data Privacy in Research15.09.17 | MRS, London EC1V 0JR

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Training19

Nailing the Business Issues 19.09.17 | MRS, London EC1V 0JR

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Training20

Data Privacy in Research20.09.17 | MRS, London EC1V 0JR

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Training21

Effective Advertising Evaluation21.09.17 | MRS, London EC1V 0JR

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Training26

Generating Business through LinkedIn 26.09.17 | MRS, London EC1V 0JR

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