The MRS Market Research Standards Board recommends to the MRS Main Board the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Richardis Head of Audience Strategy, at The Walt Disney
Company EMEA. He has nearly 15 years’ experience in the media, retail and
telecoms industry at both an agency level and client side.

Susan is a retired Fellow of the MRS with 29
years experience in research. An expert in financial services, telecoms,
customer service benchmarking, employee research and the public sector, she has
served on the boards of Research International and NOP.

is a Group Director of TNS, working to identify growth opportunities for
clients across the Telecoms, IT, Entertainment, Travel and Tourism sectors. In
his almost 20 years in research, he has worked across a range of quantitative
research projects.

Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics.

is a Research Director at Ipsos MORI and has worked in market and commercial
research for 34 years. She has experience across a wide variety of sectors in
both the domestic and international markets and is skilled in qualitative and
quantitative methodologies.

Jackie has nearly 30 years’ experience in the market research industry. She leads on
compliance at GfK UK and is responsible for providing advice and guidance on
information security, data protection, privacy issues, global ISO standards and
compliance to the MRS Code of Conduct/ESOMAR. Jackie also stands on the
IQCS Council (Interviewer Quality Control Scheme), is a member of the MRQSAB
responsible for reviewing international quality standards.

is Head of Research, Markets at Ofcom. He has extensive experience of
quantitative and qualitative research in the media and communications sector.

is an independent youth researcher and has worked in social and commercial
research for over 13 years. She is the founder of 4D Research and is also
undertaking a PhD at the University of Leeds.

previously worked briefly at The Gas Council, and
then joined the AA. Since leaving the AA in 2000 he has undertaken consultancy,
academic research/teaching and training. He is Editor in Chief of the MRS
journal The International Journal of Market Research and runs the MRS course in
data privacy.

Nick leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience. He is Deputy Chair of the Market Research Standards Board.

Giles is Chief Data Scientist at dunnhumby He is one of the company’s
longest serving people, and has a wealth of experience working alongside
retailers and manufacturers at the highest level, in every continent. Giles is
a Fellow of the Institute of Mathematics & its Applications and Honorary
Professor in Computer Science at UCL.

Adrian is Global Head of Shopper at Gfk having previously worked with the Neilsen Company, dunnhumby and Millward Brown.

Helen is an independent consultant in quality and
training. She is a Fellow of the MRS has worked both clientside and for


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