The MRS Sustainability Council is a working group set up to take the CEO Sustainability Pledge forward by ensuring the conversation and agenda for sustainability in the industry remains relevant and impactful.

"It is great that the MRS is taking a lead in promoting sustainability across our industry. As a council we will plan to set the Insight Industry's Sustainability agenda and bring everyone along with us in these efforts to help save the planet. We want to take this opportunity to ask everyone in the industry to get involved, start by signing on to the CEO Sustainability Pledge but then also get involved in encouraging sustainability across all of our, and our clients, businesses." Steve Phillips, Sustainability Council Chair.

Steve is the CEO of revolutionary consumer insights platform Zappi, with a passion in understanding consumer motivation. By embracing automated technology and fusing it with new thinking in Behavioural Economics, his goal has been to empower brands and drive for abundant, boundless research. His work on Consumer Purchase Journeys has won multiple awards from ESOMAR and the ARF, among others.

He has developed research and technology thinking via contributors to a wide range of papers, media and events, plus contributions to MRS as a member of the Company Partner Board and avid support of the MRS SME initiative. He also actively supports other business initiatives such as The Supper Club and Abundance 360.

On receiving his Fellowship, Steve says: "The research industry is a wonderful place to work and has been a great source of both friendships and intellectual stimulation for me for many years, so it is great to get this honour from MRS."

Richard Barton is Managing Director at RED C Research in London. An agency side researcher since 1999 in businesses both large and small, Richard now specialises in strategic global studies, mainly for clients in the media and technology sectors. With a degree in Geography & Politics, understanding the natural world, human impact and government policy are all key areas of interest. Recently Richard has run numerous international studies looking at innovation and trends in reducing meat consumption, including how to encourage a consumer switch to innovative meat and dairy alternatives. Outside of work, Richard worries about how to reduce the environmental impact of his international travel and how to more sustainably heat a draughty Georgian house.

Group Director, Sustainability Practice Lead
Steven is a client leader with a cross Kantar role. He helps clients join the dots across broader offer, insight and data assets into customer centric frameworks and narratives to help drive marketing effectiveness and commercial growth. In addition to working with Kantar, Steven has spent large parts of his career to date working within consultancy and start up agencies including digital, giving him broad experience to draw on over the last 20 years. Steven has a passion for sustainability and how our clients can really impact the value action gap for positive change. His specific area of focus is on metrics and approaches that can both help diagnose and then track progress against specific Sustainability goals and objectives.
Rebecca Cole is Managing Director of Cobalt Sky, an award-winning market research operations company specialising in online data collection and data processing. She joined Cobalt Sky as a graduate in 2006 and is a highly experienced web scripter and quantum programmer. As well as being on the board of the MRS, Rebecca has spent almost 10 years on the board of the Association for Survey Computing (ASC) which delivers conferences on the latest technologies being used in market research.

Sinead is a senior insight consultant, with experience both agency and client-side. Since moving to France with her family in 2015 she has worked remotely for largely UK-based clients and was proud to be included on the Timewise Power Part Time list 2017. Based on her experiences she launched Vela in September 2020 to support individuals and teams to achieve great things, remotely. She acts as a trainer, coach and mentor and helps organisations understand and rebuild working practices as well as offering training on key remote working skills.

Sinead also works as a freelance strategic insight consultant, much of which has been through Watermelon (part of Chime), having been a Board Director for Chime Insight & Engagement and MD of Opinion Leader before moving to France. Prior to joining Chime in 2010 Sinead led the Insight & Intelligence team at Royal Mail.

Sinead is also Chair of the MRS Accredited Company Partner Council.

Mia Lorenz is Managing Director for Business at the Research Academy. She co-founded the company in 2013 to deliver courses for the MRS Diploma and MRS Advanced Certificate in Market and Social Research. She serves as the course leader for the MRS Diploma, and specialises in teaching qualitative methods. Her aim is to make learning both rigorous and fun.

As a freelance social researcher, Mia specialised in social return on investment calculations. She was also a postgraduate Lecturer in Research Methods at the University of Westminster. She later joined YouthSight as Associate Director for Custom Research & Insight. Here, she managed quant and qual projects for high street brands and numerous universities.

Mia holds an MA in Applied Social and Market Research and a PG Cert in Higher Education from the University of Westminster. Her first degree was a BA in Government and Politics with Environmental Management. Mia is a Certified Member of the MRS and a Fellow of the Higher Education Academy.

A lifelong lover of nature, Mia is passionate about sustainability. Outside of work, she loves to read, hike, grow vegetables, and make adventurous plant-based meals. She volunteers to restore local habitats and footpaths with the Snowdonia Society.
Senior Research Manager, Insites Consulting (&more representative)
Lian entered her research via a non-conventual route after attending the inaugural year of Dragon Den’s Peter Jones’ National Enterprise Academy, and landing an internship at telecoms giant EE before later transitioning to be (predominantly) agency side. From her decade in research Lian has experience in a wide range of sectors, from FMCG, fashion and groceries, to travel & tourism, media and food & drink, but also including work for clients in the third sector too. Lian has spent the majority of her career managing and running research via communities, from both a client and agency perspective, and has a wealth of experience in both qualitative and quantitative research.

Outside of work, Lian enjoys countryside walks with her rescue dog Cassie, reading, spa days, crafting, cocktails, cheese and going on adventures. Lian has also taken an increasing personal interest in how to minimize her impact on the environment over the years from going Veggie and buying local, to being a bamboo toothbrush and reusable cotton pad convert – which is why she jumped at the chance to support the MRS and their sustainability goals via &More as soon as the opportunity arose.

Founder, WALR
Lewis Reeves is the founder and CEO of the technology driven data organisation WALR, and is passionate about partnering with and investing in exciting and innovative research, insight and data businesses. By providing efficient data infrastructure and operational rigour, his goal is to allow teams and individuals to focus on what they are great at, namely driving insight and innovation.

Lewis was previously CEO of VIGA, now part of the Savanta Group, ultimately becoming the larger group's Chief Commercial Officer. He is also a huge advocate and activist in the challenge to attract and support young talent from diverse backgrounds within the sector.

Meg Rudman-Walsh is a Research Director with more than 15 years agency side experience working in partnership with brands across various sectors. Since joining MM-Eye in 2014 she has specialised in large scale global studies, both consumer and B2B.

Meg is currently leading a project in its sixth year guiding an automotive client’s business strategy for alternative fuel vehicle development, helping them to understand consumer barriers and motivations. As a result they have developed communications strategies that inform and guide consumer choice, initiated product development work to ensure vehicles that are fit for the future and are able to understand and address the non-vehicle related issues that consumers face when moving to alternative fuels.

More recently Meg has become MM-Eye’s B Corp Champion, working closely with the board to ensure the business is truly sustainable both socially and environmentally.

Head of Market Research, European Outdoor Group
Pauline had worked all her career in research both agency and client-side.

Pauline currently runs the research services for the European Outdoor Group working in the outdoor sector with outdoor sport brands and retailers. A key focus of the work is on corporate social responsibility (CSR) and sustainability, and at the highest level, investment in these practices are an essential part of ensuring there is a viable future for the outdoor industry and preservation of nature. Pauline is looking forward to supporting the MRS Sustainability Council in achieving its goals.

Outside of work Pauline enjoys walking and hiking and spending time with her energetic Labradoodle.

Caroline Wren is one of the founders of MTM, and has 20+ years’ experience in quantitative market research. Her specialism is media engagement and advertising effectiveness, and career highlights include the award-winning ‘In VoD We Trust’ (Channel 4), ‘TV+Online: Better Together’ (IAB & Thinkbox), and ‘Blurred Lines: Gender portrayal in the media’ (BBC). More recently she’s also found it enjoyable to support product launches such as BBC Sounds and Sky Glass, and to help clients be better corporate citizens in terms of issues like representation for diverse audiences, or understanding user privacy concerns.

Outside of work, Caroline has practised martial arts at the Shaolin Temple, played the trumpet at the Royal Albert Hall, cycled 100 miles for charity, and helped run successful election campaigns for the Green Party in her local area (Richmond & Twickenham). She has a young son and is becoming increasingly driven by the thought of the world he will grow up in.


Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.