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International Journal of Market Research (IJMR)

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Impact 2018 - MRS Annual Conference  

Call for Contributions

Impact2017.JPG

The world around us is changing at an exponential rate. Competition in the world of marketing and communication is becoming increasingly intense. Whilst people-centricity has not yet taken centre stage the Insight sector has risen to the challenge and is going through a fundamental transformation based on the adoption of new technologies and techniques, as well as the re-invention of existing approaches. If you want to get a ringside view of these changes and get a sneak peek into what the future is likely to look like, then Impact 2018 is the place to be. It is an event that promises to be inspiring and provocative. A call for creative, rigorous and provocative professionals who can demonstrate how insight, technological innovation and bold thinking helps to interpret and shape the world.

The themes
We welcome case studies, keynote speakers, debate topics/participants and workshops on the following topics. We also welcome your own session ideas under the general theme.

  • Next-generation technology for insight
  • Harnessing and maximising big data
  • Insight that drives commercial and social innovation
  • Insight from social media
  • Data visualisation and storytelling
  • Messaging , marketing and communication
  • Interpreting the news
  • Visions of the future
  • Neuroscience and neuromarketing
  • Research as a force for good
  • The suggestions box

  • Submit your ideas here:

    >> Go to the contributions submissions system 

    Read the full Call for Contributions:

    >>View the full Call for Contributions (PDF)

    Who can submit?
    We're building a richly diverse conference and so want to hear from anyone involved in the new age of understanding. This conference is designed to attract the talents of a wide range of professionals. It will be an exchange for diverse ideas, opinions, skills and experience.

    In building a conference that examines the face of modern research and understanding, MRS is putting out a call to the following professions and beyond:

  • Marketing directors
  • Business owners
  • Ad planners
  • Ad creatives
  • Product designers
  • Futurologists
  • Economists
  • Government
  • Policy influencers
  • Trendspotters
  • Journalists
  • Digital marketers
  • Data analysts
  • Brand strategists
    Deadline for entries is 13 October

  • Event highlights

    November 2017
    Training21

    Unlock the Story: Commercial Storytelling for Researchers21.11.17 | MRS, London EC1V 0JR

    More details Book now
    Training22

    Advanced Semiotics22.11.17 | MRS, London EC1V 0JR

    More details Book now
    Training22

    Advanced Qualitative Practice22.11.17 |

    More details Book now