Qualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.

Creating Compelling Insight Stories

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Mar
01
2021

Monday
13:30–15:30

1/2

Mar
08
2021

Monday
13:30–15:30

2/2

Presentation Delivery Skills

Increase your skills and confidence to deliver the best presentations

Mar
02
2021

Tuesday
09:30–17:30

Desk Research 2.0

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Mar
03
2021

Wednesday

Insight-Driven Innovation

Learn how to embed innovation within your organisations in this highly practical course

Mar
04
2021

Thursday

Finding the Story in the Data

Learn how to identify the key messages within information

Mar
11
2021

Thursday
09:30–13:00

1/2

Mar
12
2021

Friday
09:30–13:00

2/2

Facilitating Action from Insight

Build traction to ensure insight lives on within stakeholder teams.

Mar
15
2021

Monday
13:30–15:30

1/2

Mar
22
2021

Monday
13:30–15:30

2/2

Introduction to Market Research

Deepen your knowledge of the principles, practices and processes of market research

Mar
19
2021

Friday

Online Qualitative Techniques

New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

Mar
25
2021

Thursday

Infographics and Insight Visualisation

Understand visual storytelling and create tailor-made data infographics

Mar
26
2021

Friday
09:30–16:30

The Science of Behaviour Change

Apply behavioural science to better understand and influence behaviour

Mar
29
2021

Monday
14:00–17:00

1/2

Mar
30
2021

Tuesday
14:00–17:00

2/2

Introduction to Qualitative Research

Understand the role of qualitative research and the basic methods involved

Apr
20
2021

Tuesday

Digital Ethnography

This course will teach you everything you need to know about choosing and implementing digital ethnography as a methodology. Including understanding when to use it, and when not to; which approach to choose to ensure optimum insight; and how to manage the wealth of insight you’ll capture.  You will also take part in a live project to help appreciate what it’s like from a participant perspective.

Apr
23
2021

Friday

1/2

Apr
30
2021

Friday

2/2

Moderating Masterclass

Boost your moderating skills with practical tips, individual feedback and group coaching

Apr
27
2021

Tuesday

1/2

Apr
28
2021

Wednesday

2/2

Semiotics Made Practical

Learn the ins and outs of semiotics in the research process and how to apply them.

Apr
29
2021

Thursday

Online Panels and Communities

Understand new technologies and online panel relationships

May
11
2021

Tuesday

How to Design for Behaviour Change

A 1-day remote behavioural design sprint – learn how to apply the latest behavioural science and design thinking to change customer and employee behaviour at pace.

May
12
2021

Wednesday
09:30–16:30

Introduction to Behavioural Economics

Learn behavioural change and how it effects and improves our chances of commercial success.

May
14
2021

Friday

Advanced Client Relationship Management

Build the commercial skills to manage and retain clients

May
17
2021

Monday

Social Media in Market Research

Use social networks and communities to access respondents

May
18
2021

Tuesday

Influence and Impact

Evaluate your personal impact and increase your influence in business

May
26
2021

Wednesday

Finding the Story in the Data

Learn how to identify the key messages within information

May
27
2021

Thursday

Customer Experience - Understanding and Improvement

Managing the customer experience is fundamentally important to all organisations.

Jun
07
2021

Monday

Project Management Masterclass

Learn the fundamental skills and processes of effective project management

Jun
08
2021

Tuesday
09:30–16:30

Essentials of Qualitative Research

Understand the briefing, design, fieldwork, analysis and presentation of qualitative research

Jun
10
2021

Thursday

1/3

Jun
17
2021

Thursday

2/3

Jun
24
2021

Thursday

3/3

One Day MBA

Journey to the heart of successful business administration with management tools that deliver immediate value

Jun
11
2021

Friday

Presentation Delivery Skills

Increase your skills and confidence to deliver the best presentations

Jun
16
2021

Wednesday
09:30–16:30

Introduction to Moderating

Maximise your potential as a moderator by building confidence and individual strengths

Jun
18
2021

Friday
09:30–17:00

Narrative by Numbers

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Jun
22
2021

Tuesday

Creative Writing for Researchers

Communicate in a voice that's professional, engaging and inspiring

Jun
23
2021

Wednesday
09:30–17:30

Effective Advertising Evaluation

This course provides an introduction to advertising effectiveness research from the simplest studies to multimedia, including guidelines and tips for best practice, all in the context of the changing world of advertising and evaluation.

Jul
01
2021

Thursday

MRS Summer School

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

Jul
05
2021

Monday

1/3

Jul
12
2021

Monday

2/3

Jul
19
2021

Monday

3/3

How to be Insightful

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Jul
06
2021

Tuesday

Creating Videos for Storytelling in Research

Learn how to transform insight into effective and engaging videos

Jul
07
2021

Wednesday

Advanced Thinking in Qualitative Research Masterclass

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Jul
08
2021

Thursday

Infographics and Insight Visualisation

Understand visual storytelling and create tailor-made data infographics

Jul
14
2021

Wednesday
09:30–16:30

The Science of Behaviour Change

Apply behavioural science to better understand and influence behaviour

Jul
15
2021

Thursday
09:30–16:30

Effective Depth Interviewing

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

Jul
16
2021

Friday

Advanced Semiotics Masterclass

Understand how to use deep cultural insight to unlock powerful strategic solutions

Jul
20
2021

Tuesday

Coaching and Communication Skills for Senior Researchers

Learn how to have effective conversations in every aspect of your life as a researcher

Jul
21
2021

Wednesday

Understanding and Using Scenario Thinking

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Feb
08
2021

Monday
09:15–13:00

How to Maximise Insights from Online Depth Interviewing

Discover and practice the skills and techniques that will get the most from depth interviews online

Feb
09
2021

Tuesday
13:30–17:00

Qualitative Research with Smartphones

Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

Feb
22
2021

Monday
13:30–16:30

Opening up emerging markets via smartphone qual

Learn how to open a window into the life of consumers in emerging markets by leveraging smartphone qualitative.

Feb
22
2021

Monday

How to find human insight from social media data

Discover how to work with social data to deliver tangible business outcomes.

Feb
23
2021

Tuesday

Online Focus Groups Without Fear

A short guide to managing and moderating focus groups online

Feb
23
2021

Tuesday
13:30–17:00

Revisit, reuse and repurpose insight

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Feb
24
2021

Wednesday

Facilitating Effective Virtual Meetings & Discussions

Facilitation skills are one of the most useful and sought-after capabilities in the research world, required by a variety of situations & techniques and at many stages of the research process.

Feb
25
2021

Thursday
13:30–16:30

Introduction to Moderating

If you are at the start of your moderating career and want to maximise your potential as a moderator by building confidence and individual strengths

Feb
26
2021

Friday
09:30–17:00

The Graphic Design Skills you have to have

We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.

Mar
31
2021

Wednesday

Data Privacy in Research (Introductory course)

Understand the full range of data protection principles and concepts researchers need

Apr
22
2021

Thursday
09:30–12:30

Creating a culture of Insightment

How to create a collective and individual culture that is ready to identify and transmit actionable insights.

May
21
2021

Friday

Creating Graphics for Presentations, Reports and Insights with Adobe Illustrator

This workshop will teach you the basics for creating your own, and customising pre-designed graphics in Adobe Illustrator for presentations, reports and insights.

Jul
22
2021

Thursday

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