Qualitative Research

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Mar
01
2021

Monday
13:30–15:30

1/2

Mar
08
2021

Monday
13:30–15:30

2/2

Increase your skills and confidence to deliver the best presentations

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Learn how to embed innovation within your organisations in this highly practical course

Learn how to identify the key messages within information

Mar
11
2021

Thursday
09:30–13:00

1/2

Mar
12
2021

Friday
09:30–13:00

2/2

Build traction to ensure insight lives on within stakeholder teams.

Mar
15
2021

Monday
13:30–15:30

1/2

Mar
22
2021

Monday
13:30–15:30

2/2

Deepen your knowledge of the principles, practices and processes of market research

New, emerging and established online qual techniques for qual researchers, marketers and research buyers.

Understand visual storytelling and create tailor-made data infographics

Apply behavioural science to better understand and influence behaviour

Mar
29
2021

Monday
14:00–17:00

1/2

Mar
30
2021

Tuesday
14:00–17:00

2/2

Understand the role of qualitative research and the basic methods involved

This course will teach you everything you need to know about choosing and implementing digital ethnography as a methodology. Including understanding when to use it, and when not to; which approach to choose to ensure optimum insight; and how to manage the wealth of insight you’ll capture.  You will also take part in a live project to help appreciate what it’s like from a participant perspective.

Apr
23
2021

Friday

1/2

Apr
30
2021

Friday

2/2

Boost your moderating skills with practical tips, individual feedback and group coaching

Apr
27
2021

Tuesday

1/2

Apr
28
2021

Wednesday

2/2

Learn the ins and outs of semiotics in the research process and how to apply them.

Understand new technologies and online panel relationships

A 1-day remote behavioural design sprint – learn how to apply the latest behavioural science and design thinking to change customer and employee behaviour at pace.

Learn behavioural change and how it effects and improves our chances of commercial success.

Build the commercial skills to manage and retain clients

Use social networks and communities to access respondents

Evaluate your personal impact and increase your influence in business

Learn how to identify the key messages within information

Managing the customer experience is fundamentally important to all organisations.

Learn the fundamental skills and processes of effective project management

Understand the briefing, design, fieldwork, analysis and presentation of qualitative research

Jun
10
2021

Thursday

1/3

Jun
17
2021

Thursday

2/3

Jun
24
2021

Thursday

3/3

Journey to the heart of successful business administration with management tools that deliver immediate value

Increase your skills and confidence to deliver the best presentations

Maximise your potential as a moderator by building confidence and individual strengths

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Communicate in a voice that's professional, engaging and inspiring

This course provides an introduction to advertising effectiveness research from the simplest studies to multimedia, including guidelines and tips for best practice, all in the context of the changing world of advertising and evaluation.

Young researchers – join our masterclass to broaden your research skills and develop keener business awareness

Jul
05
2021

Monday

1/3

Jul
12
2021

Monday

2/3

Jul
19
2021

Monday

3/3

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training

Learn how to transform insight into effective and engaging videos

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Understand visual storytelling and create tailor-made data infographics

Apply behavioural science to better understand and influence behaviour

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

Understand how to use deep cultural insight to unlock powerful strategic solutions

Learn how to have effective conversations in every aspect of your life as a researcher

In uncertain times, predictions tend to be wrong, the antidote is Scenario Thinking

Discover and practice the skills and techniques that will get the most from depth interviews online

Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

Learn how to open a window into the life of consumers in emerging markets by leveraging smartphone qualitative.

Discover how to work with social data to deliver tangible business outcomes.

A short guide to managing and moderating focus groups online

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Facilitation skills are one of the most useful and sought-after capabilities in the research world, required by a variety of situations & techniques and at many stages of the research process.

If you are at the start of your moderating career and want to maximise your potential as a moderator by building confidence and individual strengths

We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.

Understand the full range of data protection principles and concepts researchers need

How to create a collective and individual culture that is ready to identify and transmit actionable insights.

This workshop will teach you the basics for creating your own, and customising pre-designed graphics in Adobe Illustrator for presentations, reports and insights.