Qualitative Research
ShareQualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.
Introduction to Market Research
Deepen your knowledge of the principles, practices and processes of market research.
Effective Depth Interviewing
This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.
Future-Fit Qual: Creative Toolkits for Strategic Practice
A new masterclass of cutting-edge tools for agency and client-side qualitative researchers
Mastering Sampling, Quotas and Screening for High Quality Fieldwork
Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.
AI as Co-Pilot in Qualitative Research
Balance the use of AI across your workflow with established research and ethical standards.
Moderating Masterclass for Beginners
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Introduction to Qualitative Research
Understand the role of qualitative research and the basic methods involved
Rethinking Sustainability for Market Research and Insights
Explore how sustainability is reshaping markets, consumer behaviour and categories and learn how to integrate these shifts into stronger insight, sharper recommendations and greater advantage.
Ethics and Empathy in Sensitive Research
Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.
Advancing your Moderating Skills
Boost your existing moderating skills with practical tips, individual feedback and group coaching.
Research and Evaluation in International Development
Develop the skills to research, monitor and evaluate international development programmes — and put your expertise to work for social change.
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©2026 The Market Research Society,
15 Northburgh Street, London, UK EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk