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Qualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.

Safeguarding Mental Health in User and Market Research

Learn how to safeguard the mental health of participants, researchers, and stakeholders across every stage of the research process, to legally and ethically protect people and your organisation,

Jun
10
2026

Wednesday
09:30–16:30

Ethics and empathy in sensitive research

Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.

Jun
16
2026

Tuesday
09:30–16:00

Mastering Sampling, Quotas and Screening for High Quality Fieldwork

Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.

Jun
16
2026

Tuesday
09:00–16:00

Moderating Masterclass for Beginners

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Jun
22
2026

Monday
09:00–17:00

1/2

Jun
24
2026

Wednesday
13:30–17:00

2/2

Social Media in Market Research

Discover how to deliver actionable insights from consumer conversations at scale

Jun
23
2026

Tuesday
09:20–17:00

Essentials of Qualitative Research

Briefing, design, fieldwork, analysis and presentation.

Jul
07
2026

Tuesday
09:00–17:00

1/3

Jul
08
2026

Wednesday
09:00–17:00

2/3

Jul
09
2026

Thursday
09:00–17:00

3/3

How to Find Human Insight from Social Media Data

Discover how to work with social data to deliver tangible business outcomes.

Jul
14
2026

Tuesday
09:00–12:30

Online Panels and Communities

Understand new technologies and online panel relationships

Jul
15
2026

Wednesday
09:55–16:00

Ethnographic Insight Essentials

Confidently discover and communicate ethnographic insights for almost every research project.

Jul
15
2026

Wednesday
09:30–16:30

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