Qualitative Research
ShareQualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.
Moderating Masterclass for Beginners
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Effective Depth Interviewing
This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.
Advancing your Moderating Skills
Boost your existing moderating skills with practical tips, individual feedback and group coaching.
Advanced Thinking in Qualitative Research Masterclass
A masterclass of cutting-edge tools for agency and client-side qualitative researchers
Introduction to Qualitative Research
Understand the role of qualitative research and the basic methods involved
How to Find Human Insight from Social Media Data
Discover how to work with social data to deliver tangible business outcomes.
Ethnographic Insight Essentials
Confidently discover and communicate ethnographic insights for almost every research project.
Introduction to Market Research
Deepen your knowledge of the principles, practices and processes of market research.
Safeguarding Mental Health in User and Market Research
Learn how to safeguard the mental health of participants, researchers, and stakeholders across every stage of the research process, to legally and ethically protect people and your organisation,
Ethics and empathy in sensitive research
Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.
Mastering Sampling, Quotas and Screening for High Quality Fieldwork
Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.
Semiotics Made Practical
Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.
Moderating Masterclass for Beginners
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Social Media in Market Research
Discover how to deliver actionable insights from consumer conversations at scale
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk