Qualitative Research

Understand new technologies and online panel relationships

This lively on-line interactive day course lets you learn the theory and practice of online, telephone and face-to-face depth interviewing.

Deepen your knowledge of the principles, practices and processes of market research.

Use social networks and communities to access respondents

Discover how to work with social data to deliver tangible business outcomes.

Understand the role of qualitative research and the basic methods involved

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Oct
20
2025

Monday
09:00–17:00

1/2

Oct
22
2025

Wednesday
13:00–17:00

2/2

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Briefing, design, fieldwork, analysis and presentation.

Nov
11
2025

Tuesday
09:00–17:00

1/3

Nov
12
2025

Wednesday
09:00–17:00

2/3

Nov
13
2025

Thursday
09:00–17:00

3/3

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Boost your existing moderating skills with practical tips, individual feedback and group coaching.

Nov
24
2025

Monday
09:00–17:00

1/2

Nov
26
2025

Wednesday
13:00–17:00

2/2