Qualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.
Understand the role of qualitative research and the basic methods involved
Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.
Deepen your knowledge of the principles, practices and processes of market research.
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Understand how to use deep cultural insight to unlock powerful strategic solutions
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