Qualitative research brings the story to life. From group moderation to designing a qualitative study, our wide range of courses give you the practical skills and professionalism to design and deliver successful qualitative projects.
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.
Boost your existing moderating skills with practical tips, individual feedback and group coaching.
A masterclass of cutting-edge tools for agency and client-side qualitative researchers
Understand the role of qualitative research and the basic methods involved
Discover how to work with social data to deliver tangible business outcomes.
Deepen your knowledge of the principles, practices and processes of market research.
Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.
Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.
Discover how to deliver actionable insights from consumer conversations at scale
Learn how to have effective conversations in every aspect of your life as a researcher
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