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Market Research Standards Board

The MRS  Market Research Standards Board recommends to the MRS Main Board the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.

Geoff Gosling, CMRS

Geoff is an independent research consultant, having previously spent a number of years as a Research Director at Synovate and Ipsos MORI. A passionate exponent of qualitative research, he has also spent time clientside and in key account management. He is Chair of the Market Research Standards Board.

Richard Ellwood, CMRS

Richardis Head of Audience Strategy, at The Walt Disney Company EMEA. He has nearly 15 years’ experience in the media, retail and telecoms industry at both an agency level and client side.

Dr Susan Blackall, FMRS

Susan is a retired Fellow of the MRS with 29 years experience in research. An expert in financial services, telecoms, customer service benchmarking, employee research and the public sector, she has served on the boards of Research International and NOP.

Stephen Palmer, CMRS

Stephen is a Group Director of TNS, working to identify growth opportunities for clients across the Telecoms, IT, Entertainment, Travel and Tourism sectors. In his almost 20 years in research, he has worked across a range of quantitative research projects.

Sue Burden, CMRS

Sue is a freelance researcher with Comms Savvy Research and other marketing organisations, specialising in qualitative and quantitative brand communications research and semiotics.

Caroline Callahan, CMRS

Caroline is a Research Director at Ipsos MORI and has worked in market and commercial research for 34 years. She has experience across a wide variety of sectors in both the domestic and international markets and is skilled in qualitative and quantitative methodologies.

Jackie Megahey, CMRS

Jackie has nearly 30 years’ experience in the market research industry. She leads on compliance at GfK UK and is responsible for providing advice and guidance on information security, data protection, privacy issues, global ISO standards and compliance to the MRS Code of Conduct/ESOMAR. Jackie also stands on the IQCS Council (Interviewer Quality Control Scheme), is a member of the MRQSAB responsible for reviewing international quality standards.

Richard Howard, CMRS

Richard is Head of Research, Markets at Ofcom. He has extensive experience of quantitative and qualitative research in the media and communications sector.

Graham Kelly, CMRS

Graham is founder of GK Research, a social and market research consultancy. He has worked in research in the construction materials industry, local government and health, and with RAS and BMRB.

Laura McLarty, CMRS

Laura is an independent youth researcher and has worked in social and commercial research for over 13 years. She is the founder of 4D Research and is also undertaking a PhD at the University of Leeds.

Peter Mouncey, FMRS

Peter previously worked briefly at The Gas Council, and then joined the AA. Since leaving the AA in 2000 he has undertaken consultancy, academic research/teaching and training. He is Editor in Chief of the MRS journal The International Journal of Market Research and runs the MRS course in data privacy.

Nick North, CMRS

Nick leads the Audiences team at the BBC, which comprises planners, researchers and analysts in TV, Radio and Digital; central audience measurement specialists, marketing sciences and brand insight teams; and the Audience Services team handling direct interactions between the BBC and its audience. He is Deputy Chair of the Market Research Standards Board.

Giles Pavey, CMRS

Giles is Chief Data Scientist at dunnhumby He is one of the company’s longest serving people, and has a wealth of experience working alongside retailers and manufacturers at the highest level, in every continent. Giles is a Fellow of the Institute of Mathematics & its Applications and Honorary Professor in Computer Science at UCL.

Adrian Sanger, CMRS

Adrian is Global Head of Shopper at Gfk having previously worked with the Neilsen Company, dunnhumby and Millward Brown.

Helen Turner, CMRS

Helen is an independent consultant in quality and training. She is a Fellow of the MRS has worked both clientside and for agencies.