MRS is a key provider of information on market, social and opinion research techniques, both for those new to the profession and to support the professional development of those already working in the area:
MRS publishes a number of guidelines on conducting research, to support the Code of Conduct, eg on questionnaire design, conducting qualitative and quantitative research, research among children and young people.
We run an extensive range of professional training courses, including online courses, as well as offering in-company training.
Our Annual Conference is a forum for new thinking on market and social research. For those not able to attend the Conference the Proceedings can be purchased. We also run a number of other one-day conferences, seminars and other events during the year.
Harmonisation resources: harmonisation is concerned with the use of standard definitions, concepts, questions and outputs. CGG have compiled a short guide on harmonisation, which gives information on standards available.
Our quarterly magazine Impact includes reports on specific areas of market research, software reviews etc. The companion website to Impact, Research Live (www.research-live.com), includes an archive of articles.
Occupation Groupings: A Job Dictionary has information on the socio-economic classification system (ABC1) which is generally used for market research in the UK. For further details, a summary of the groups and an order form see the Publications section.
The WARC website (www.warc.com) includes articles and case studies from the fields of market research, marketing, advertising and related disciplines. It is a subscription service, with a discount offered to Members of the MRS.
The Association for Survey Computing (www.asc.org.uk) has resources for survey computing.
MRS publishes the Code of Conduct as well as a number of guidance documents for researchers, eg on conducting qualitative research, conducting research among children and young people, online research etc.
MRS has published a number of guidance documents on the Data Protection Act and its impact on market and social research. There are also Frequently Asked Questions to aid understanding of the guidelines.
MRS publishes the monthly magazine Research, which regularly includes
articles reviewing software of relevance to market research. If you would like
to take out a subscription to the magazine see the Publications
page for details. Past articles can be accessed via www.research-live.com.
MRS publishes the Research Buyer’s Guide.
This directory has information on over 600 entries, consultants, viewing
facilities and fieldwork agencies offering market research and related services
throughout the UK and Republic of Ireland. It includes details of research
markets, services and locations (including overseas), senior contacts and an
overview of each organisation’s activities. It includes an index of the
research methods used by the companies.
Research buyers can use RBG-listed suppliers confident in the knowledge that
they employ at least one MRS member who ensures compliance with the MRS Code of Conduct.
You can also search the Research Buyer’s Guide online (www.theresearchbuyersguide.com), which as well as searchable
up to-date listings also offers a Bulletin Board to display potential research
projects. There is no charge for using the online directory.
starting point to finding published market research is the website of RBA
Information Services (www.rba.co.uk). The section
‘Business Information on the Internet’ includes a list of market research
content aggregators, market research publishers, Internet surveys and
Statistics publishes UK statistical information, eg Consumer Trends and
Census data (www.statistics.gov.uk).
market research reports and data can also be identified using:
is a continuously updated collection of market research, offering more
than 110,000 market research reports from over 550 leading global
Market Research Findings (www.marketresearchworld.net)
offers summaries of survey findings from worldwide sources, organised by
Research and Markets (www.researchandmarkets.com)
is a directory of published market research reports, which can be
In addition the following offer market research data:
The ESOMAR website (www.esomar.org) is a
useful source of information on Europe.
wish to commission research, you can use the Research
Buyer’s Guide (RBG), to identify an appropriate agency or
consultant. It is a directory of over 600 entries and consultants offering
market research and related services throughout the UK and Republic of Ireland.
It includes details of research markets, services and locations, senior
contacts and an overview of each organisation’s activities. It includes an
index of the research methods used by the companies.
buyers can use RBG-listed suppliers confident in the knowledge that they employ
at least one Full Member or Fellow of MRS who ensures compliance with the MRS Code of Conduct.
search the online directory for free at www.theresearchbuyersguide.com.
As well as searchable up-to-date listings the site also offers a Bulletin
Board to display potential research projects.
The WARC database (www.warc.com) is the largest single source of online
intelligence for market research, marketing, advertising and media worldwide.
The service gathers together over 15,000 articles, case studies, research and
conference papers drawn from over 25 international sources covering all areas
of marketing communications. It is a subscription service, with
a discount offered to Members of MRS.
The Chartered Institute of Marketing has a useful website (www.cim.co.uk)
The Institute of Direct and Digital Marketing (www.theidm.com) is another useful source of information.
Database Marketing magazine has a very useful website Links section