B2B Network Podcast

A series of interviews designed to lift the lid on the skills required to conduct effective and best practice B2B research.

You can access all podcasts on your preferred platform, or on the page below:

Episode 1: B2B research – the full service provider perspective

Stephen Bairfelt talking to Pete Mullarkey, Insights Network Manager of B2B International about his career in market research, what he sees as the key challenges facing B2B research in the years to come and some thoughts on how these can be addressed.

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Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI.

Stephen Bairfelt talks to Jade On, Partner at InsightX about her experiences on the fieldwork and operations side of B2B research, including how to incentivise participants, and where AI is likely to impact the research industry.

 Listen to the podcast:

 Or watch on Youtube: