IMRD 2024: Fraud & data quality in market research
ShareTo celebrate International Market Research Day 2024, MRS would like to share this important session from MRS Annual Conference 2024.
- Sizing the AI data quality & fraud problem and examining the industry initiative to tackle it
- Examining new implementations of bot and fraud solutions in market research
- Discussing investment needs and next steps for agencies and clients
- Examining approaches to data fraud being implemented by other sectors
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Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk