Build your knowledge of digital branding, big data, AI, brand psychology and more with the new Knowledge Centre. This new member benefit for 2018 helps you be the expert in your organisation. 

As a member you get access to 40 of the latest business, brand and personal development e-books from publisher Kogan Page. You also receive regularly updated videos and articles on this user-friendly, interactive digital platform.

  • 40 ebooks plus regularly updated videos and articles, keeping you informed of latest thought leadership.
  • Immediate access to learning and knowledge, tailored specially for research and insight professionals.
  • The ability to bookmark individual search results or share across other platform users.
  • Build your own reference library by bookmarking and signposting relevant content.

Here's a selection of the 40 e-books available:

  • Digital branding – a complete step by step guide to strategy, tactics and measurement by Daniel Rowles
  • Geodemographic for Marketers – using location analysis for research by Barry Leventhal
  • Artificial intelligence Marketing – an overview of tools and techniques by Steven Struhl
  • Marketing Analytics – a practical guide to real marketing science by Mike Grigsby
  • The Market Research and Insight Yearbook – transforming evidence into impact by MRS
  • Humanizing Big Data – the meeting of data, social science and consumer insight by Colin Strong
  • Brand Psychology – consumer perceptions and corporate reputations by Jonathan Gabay

Content for MRS Members only. Sign in or become a member today.

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