Build your knowledge of digital branding, big data, AI, brand psychology and more with the new Knowledge Centre.

As a member you get access to 40 of the latest business, brand and personal development e-books from publisher Kogan Page. You also receive regularly updated videos and articles on this user-friendly, interactive digital platform.

  • 40 ebooks plus regularly updated videos and articles, keeping you informed of latest thought leadership.
  • Immediate access to learning and knowledge, tailored specially for research and insight professionals.
  • The ability to bookmark individual search results or share across other platform users.
  • Build your own reference library by bookmarking and signposting relevant content.

Here's a selection of the 40 e-books available:

  • Digital branding – a complete step by step guide to strategy, tactics and measurement by Daniel Rowles
  • Geodemographic for Marketers – using location analysis for research by Barry Leventhal
  • Artificial intelligence Marketing – an overview of tools and techniques by Steven Struhl
  • Marketing Analytics – a practical guide to real marketing science by Mike Grigsby
  • The Market Research and Insight Yearbook – transforming evidence into impact by MRS
  • Humanizing Big Data – the meeting of data, social science and consumer insight by Colin Strong
  • Brand Psychology – consumer perceptions and corporate reputations by Jonathan Gabay

Content for MRS Members only. Sign in or become a member today.

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