MRS is part of a unique cross-industry initiative - #IPASocialWorks - that peer reviews social media case studies to assess their effectiveness. The cases below have all passed review on the basis that they have delivered measurable ROI back to the business.

You can find more about the #IPASocialWorks group here.

Coca-Cola US

Half of all US teens had not enjoyed a Coke in the previous 12 months and Coca-Cola needed to re-connect with teenagers and drive consumption. This case sets out how the US operation imported the internationally successful 'Share a Coke' campaign - which enabled popular names to appear on Coke cans - into the US, adding several new elements with the aim of encouraging teenagers to purchase and share bottles with their friends' names on them.


GE Life Sciences

This case demonstrates how social listening techniques were used to analyse a large, unstructured and "noisy" body of social chatter among specialist scientists, reduce it to a manageable body of conversations, and analyse it for key themes and characteristics which could be used to inform a sales strategy to this difficult to reach audience.


A H Beard Sleep Challenge

A.H. Beard, an Australian mattress manufacturer, needed to grow awareness of its brand, even though the category is typically of low interest to consumers who buy mattresses on average only once a decade.This case describes how the brand used a social media-led campaign to promote a six-week sleep challenge in which the public was encouraged to change their behaviour to improve their sleep patterns. The approach attracted new consumers to the brand and increased intent to purchase the company's products.


US Navy Recruitment

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game across diverse social media. Social media was used to promote the game and to support team efforts to solve the puzzle - a process which identified people with a talent for code-breaking as potential recruits for the Navy's cyber protection force. The approach was so effective that it was repeated in a follow-up campaign.



By creating a content-driven approach to engage business decision-makers, Vodafone changed perceptions of its offer among small businesses and local government. This case study describes in detail how the company created a communications model and a working process to create and distribute content across channels, and track its influence on helping commercial teams and consultants use the content to help them convert sales leads.



This case study demonstrates the impact of social as a platform to distribute mischievous, topical creative executions with the aim of refreshing the ice cream brand's personality and relevance. The authors used econometrics to isolate the sales impact of social channels on sales.



An innovative mobile measurement solution helped IKEA prove Facebook increased its store footfall.



How the disinfectant brand calculate the real sales impact of its Facebook channel.



Using social followers to power ASB's home lending business.


Onken Yoghurt

Learn how the yogurt brand created an "always on" social newsroom to build reach efficiently and grow consideration in a competitive market.



Read how 02 enabled its teams to respond with empathy and humour during a serious network outage.


Creme Egg

Read how the chocolate egg brand tapped its social media fans to gauage engagement in different versions of creative, and then put wider media support behind the most engaging implementations.


Philippines Department of Tourism (UPDATED)

Read how the Philippine tourism industry tapped into the patriotism and enthusiasm for social media of Filipinos worldwide to spread a message about the country's fun aspect and also a worldwide thank you for the global support that the country received after it was hit by a typhoon. This case is a good example of how social media has been used to encourage behaviour and messaging on a mass scale.


Ed's Easy Diner's targeted sales offer

With a tiny budget, Ed's Easy Diner grew sales and increased penetration with a campaign on Facebook. Find out how.


Iceland tourism

Discover how storytelling via social media was used to win back tourists to Iceland.


Mattessons Fridge Raiders

Increasing sales of the meat snack by creating a new snacking occasion.


Transport for London

Social media feeds helped improve TfL's reputation and deliver innovative service.


British Telecom

Read how BT saved £2m in costs and made itself an easier company to deal with by using social channels to service customers.


Do you have a case study you'd like to submit?

#IPASocialWorks is looking for more case studies, particularly from the research sector. If you'd like to discuss or submit a study contact or tel: 020 7566 1861

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