The FAB comprises representatives of associations and networks operating within the sector who undertake to:

  • Identify potential candidates for Fellowship from within the associations or networks they represent.
  • Encourage and provide nominations for candidates for Fellowship.
  • Review the criteria for Fellowship and make recommendations to the MRS Fellows Board regarding amendments for consideration particularly to ensure continued diversity and inclusivity.
Daniel Cunil - Born in Barcelona, Daniel studied his degree between two different countries, giving him the chance to study in very international and diverse environments. Since the beginning of his career in research he has worked with new methodologies: First online, then mobile and later with all sorts of innovations. He likes learning about new technologies and data and especially loves helping clients integrate these into their current research techniques. He is Director of Market Research at Bilendi UK, a proud member of the MRSpride steering group and an MRS Mentor.

Babita is Head of Strategic Partnerships and a member of the Leadership Team at Zappi. Babita is responsible for looking after Zappi’s most important customers and partners, collaborating on product design, digitisation strategies and change management, with a goal to elevate the role of insights professionals within organisations. Babita has over 20 years industry experience, anchored mostly in tech, commercial and digital roles. She is an Advisory Board member for WIRe (Women In Research) and also leads the European arm of their Exec Group. Babita was elected to the MRS Main Board in April 2020.

Chloe Fowler - Chloe has been a qualitative researcher since 1998. She started as a graduate at Leapfrog Research & Planning and has also worked at Firefish and TRBi (now Synovate). She co-founded Razor Research in 2007. She founded The Nest Research in 2020. She is currently Chair of AQR.

Debrah is responsible for all MRS operations and leads the Society’s standards, policy and public affairs activities. Debrah graduated from Southampton University in the early 90’s with an honours degree in Geography.

She first worked in accountancy and then moved to the Audit Bureau of Circulation (ABC) in 1994. After working in auditing and compliance for ABC, she joined the management of MRS in 1999 to establish a new Standards and Policy department.

Debrah is the co-author (with Peter Jackson) of the book, Quality in Market Research: from Theory to Practice and is also a Fellow of the Royal Society of Arts.

Sinead is a senior insight consultant, with experience both agency and client-side. Since moving to France with her family in 2015 she has worked remotely for largely UK-based clients and was proud to be included on the Timewise Power Part Time list 2017. Based on her experiences she launched Vela in September 2020 to support individuals and teams to achieve great things, remotely. She acts as a trainer, coach and mentor and helps organisations understand and rebuild working practices as well as offering training on key remote working skills.

Sinead also works as a freelance strategic insight consultant, much of which has been through Watermelon (part of Chime), having been a Board Director for Chime Insight & Engagement and MD of Opinion Leader before moving to France. Prior to joining Chime in 2010 Sinead led the Insight & Intelligence team at Royal Mail.

Sinead is also Chair of the MRS Accredited Company Partner Council.

Tatenda Musesengwa is Managing Director, Panel and Data Services, at YouthSight.

Tatenda joined YouthSight in 2010 as a Project Manager. His commercial savvy and entrepreneurial spirit led to a quick succession of promotions through the company, and in 2018 Tatenda became a Board member and was promoted to MD of the Panel & Data Services Division, running both a sales team and the operational side of the overall business. In 2021 Savanta acquired YouthSight, meaning he is now focused on supporting Savanta to expand its audience and sampling proposition.

Tatenda has worked on a range of youth-focused projects for both agency and brand clients alike, including Mediacom, Kantar, Heineken, Google & Barclays. In 2020 Tatenda also helped set up Colour of Research, which is focused on helping address issues around diversity and inclusion in the market research industry.

Jerome Sopocko - Jerome Sopocko studied mathematics and computer sciences in France (EISTI) and the United States (Florida Tech). He founded Askia in 1994 and moved to England, for love, in 1995; just after Eurostar opened. Jerome’s remit is R&D for powerful and scalable research software. Ipsos took a majority stake in Askia in 2020 with the view to make it the sector’s leading software provider.

Tim Steere is Chair of AURA and Head of Customer Insight at Leeds building society, whom he joined in 2014 to set up the Insight function. He previously worked client-side in the utility sector. He has been on the AURA Board for almost ten years.

Danielle is an Insight Director at Relish. Beginning her career as an ESOMAR Young Researcher runner-up, WARC rising star and regular conference speaker, Danielle revels in insight and strategy. You’ve probably come across her being quite vocal in her opinion either at a wonderful MRS conference or on Twitter. Danielle loves her day-job equally to being the WIRe London lead, and having the opportunity to create change on the MRS DI&E Council. Her personal interests range from geopolitics (how the world came to be how it is), feminism (how the world can be a better place) and post-apocalyptic literature (how the world could be if we mess it all up).


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