Becoming a behavioural scientist is a growing field within insight which allows you to apply psychological insights to solve real-world challenges, helping companies understand and influence consumer behaviour. In this role, you explore the "why" behind decisions, blending psychology, economics, and data analysis to shape effective business strategies. By understanding cognitive biases, motivations, and decision-making processes, you help businesses improve marketing campaigns, product development, and customer experiences.

As a behavioural scientist, your work is diverse and impactful, ranging from designing experiments to test how consumers respond to pricing strategies to developing interventions that boost employee productivity or customer loyalty. The role bridges research and application, giving you the opportunity to shape key decisions in product design, sales, and organizational change.

+ C-suite l Business strategy and leadership, MBA, Fellowship
+ Management l  Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member
+ Specialist skills l Behavioural science and economics, human psychology, semiotics
+ Core skills  l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Insight into the human condition, psychology knowledge, can see future trends, creative thinker
+ First steps l The Certificate in Market ResearchAdvanced Certificate in Market Research
+ Entry points l  Psychology degree/qualification 

The growing demand for behavioural insights in areas like nudge theory, consumer psychology, and behavioural economics makes this a rapidly expanding field, offering both job security and intellectual fulfilment. Your work can lead to improved business outcomes, from increasing sales to fostering better consumer engagement.

For those passionate about human behaviour, problem-solving, and making a tangible impact in business, becoming a behavioural scientist provides a meaningful career that combines psychology and data-driven strategy with real-world application.

Data Science Analytics

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Jul
03
2025

Thursday
10:00–17:00

AI Essentials for Market Research: From Basics to Practical Application

Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

Sep
16
2025

Tuesday
09:30–16:00

AI Essentials to Create Engaging Presentations

Master essential AI tools to create dynamic, multi-format presentations that elevate your insights and content.

Sep
23
2025

Tuesday
09:30–16:00

AI Agents in Market Research: Revolutionising Data Insights and Decision-Making

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Oct
15
2025

Wednesday
10:00–17:00

Introduction to Advanced Statistical Techniques

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

Oct
23
2025

Thursday
09:20–16:30

AI Strategies for Market Research: APIs, Python, and Bespoke Solutions

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Nov
03
2025

Monday
09:25–16:00

Statistical Methods Masterclass

Multivariate and other statistical techniques for use in research.

Nov
19
2025

Wednesday
09:30–17:00

1/2

Nov
20
2025

Thursday
09:30–17:00

2/2

Text analytics for MR: The AI, the human and their collaboration

Learn which text analytics methods are available today and when & how (not) to use them

Nov
25
2025

Tuesday
09:30–12:30

Data Science Analytics

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

Dec
03
2025

Wednesday
10:00–17:00

Create Short Insight Videos with AI That Inspire Action and Change

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

Dec
04
2025

Thursday
09:30–16:00

Generative AI in Market Research & CX

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Dec
10
2025

Wednesday
10:00–17:00

Synthetic Data in Market Research: Balancing Privacy and Ethics

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Oct
09
2025

Thursday

AI Act Compliance for Marketing and Market Research: Navigating Risk and Regulation

Gain the knowledge and confidence to assess, manage, and oversee AI systems in line with the EU AI Act, before enforcement begins.

Nov
19
2025

Wednesday
09:00–14:00

Mastering AI and Customer-Centricity: A Practical Guide for Real-World Transformation

Learn how to implement AI with purpose and transform your customer experience strategy to create measurable, human-centred value.

Dec
02
2025

Tuesday
09:25–16:00

Synthetic Data: Pitfalls and Promises

Understand the technology, applications, and real-world uses of synthetic data in market research and insights

Sep
25
2025

Thursday
09:30–16:30

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