Data Analytics pathway
ShareA career in data analytics within insight is a powerful way to help businesses make informed, strategic decisions by turning raw data into actionable intelligence. Data analysts and statisticians work at the heart of decision-making, uncovering patterns, trends, and correlations that provide a deeper understanding of customer behavior, market trends, and operational efficiencies.
In a data analytics role, you will transform complex datasets into clear insights that help businesses refine marketing campaigns, improve products and enhance customer experiences. With data becoming a critical asset for companies, your work directly influences business outcomes, driving growth and competitive advantage.
The Data Analytics Career Pathway
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+ C-suite l Business strategy and leadership, MBA, Fellowship+ Management l Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member+ Specialist skills l Statistical analysis, data analytics, big data, conjoint analysis, results analysis, AI
+ Core skills l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Good at maths, analytically minded, interested in trends, investigagive mindset, interest in technology
+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research+ Entry points l Statistical or data analysis qualification/degree |
Why analytics?
The field of data analysis is currently in high demand across industries, including retail, finance, healthcare, and technology. As businesses increasingly rely on data-driven decision-making, your skills in statistical analysis, data visualisation, and predictive modelling become invaluable.
Moreover, the role offers continuous learning and development opportunities, as new technologies and methodologies in data science emerge. For those passionate about transforming data into insights that shape business strategies, a career in data analysis within insight is both intellectually stimulating and impactful.
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk