The Client pathway
SharePursuing a career in market research within clientside organisations offers the unique opportunity to directly influence brand strategies and business decisions. As part of a internal research team, you provide critical insights into consumer behaviour, market trends and competitive landscapes, helping shape product development, marketing campaigns and customer experiences.
The Clientside Career Pathway
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+ C-suite l Business strategy and leadership, MBA, Fellowship+ Management l Financial planning, team leading, influencing + presentation skills, project + client management, Certified Member+ Specialist skills l Cross functional management, drives insights acrross fields including CX/UX, data science and analytics
+ Core skills l Storytelling, behavioural science, AI, comms skills, client engagement, desk research, CX/UX, Membership
+ Personal qualities l Market mindset, customer facing, strategic thinker, excited by targets/growth, storyteller and good persuasion skills+ First steps l The Certificate in Market Research, Advanced Certificate in Market Research+ Entry points l Apprenticeship, degree, entry level client role |
White Paper by the MRS Senior Client Council: Recruiting and Retaining Client-side Insights and Analytics Talent for Success
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The MRS Senior Client Council has produced a White Paper that seeks to underline the fundamental skills required in a modern, highly-effective client-side, Insights & Analytics team, how those skills can be nurtured and retained. The paper offers contemporary thoughts on how Insights function leaders can begin to think and plan for future talent strategies where AI tools and applications impact our ways of working.Download the Skills White Paper here.Read the associated article 'Collectively Building Impactful Working Cultures' on Research Live. |
Becoming a client side researcher
Working closely with marketing, product development, and leadership teams, you become a key player in driving business growth. The insights you gather from consumer data and research studies allow brands to innovate, optimise, and remain competitive. This proximity to decision-making gives your work immediate impact, as your research directly informs important business moves.
Additionally, the role offers exposure to diverse projects, from analysing market trends for new product launches to improving brand positioning and customer engagement strategies. You’ll gain a comprehensive understanding of the brand's goals, challenges, and long-term vision, which provides a deeper connection to the outcomes of your work.
For those passionate about consumer insights, data analysis, and brand strategy, working in research and insight for client brands offers a rewarding, influential, and impactful career path.
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Take information and find key messages through taught material and 'hands on' learning.
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Understand visual storytelling and create tailor-made data infographics
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Learn how to apply behavioural science in quantitative market research
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The Science of Behaviour Change
Since 'Nudge, Predictably Irrational', and 'Thinking, Fast and Slow' became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic as well growing in importance for research and insight. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics.
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This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively
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Take information and find key messages through taught material and 'hands on' learning.
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Learn behavioural change and how it effects and improves our chances of commercial success.
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Learn how to have effective conversations in every aspect of your life as a researcher
Infographics and Insight Visualisation
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©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk