To mark the 800th anniversary of the Magna Carta, the MRS Delphi Group has commissioned leading industry figures to share their ideas for improving democratic engagement.  

Any views expressed by the authors are personal and do not necessarily reflect those of MRS. 

The Politics of Persuasion

To mark the UN’s International Day of Democracy, the MRS Delphi Group published new research into what influences voters. The findings have implications for media and business, politicians and the future of democratic engagement. 
>>Download the paper (PDF)

A research-driven campaign
Will Goodhand, TNS UK Board Director, shares his experience of standing as an MP in the 2015 general elections. 
>>Read the article

The limits of baked beans
The commercial sector could learn a thing or two from social research writes Colin Strong, Managing Director at Verve Ventures. 
>> Read the article

About MRS Delphi Group
The group brings together some of the research sector's leading figures to commission reports and research on the issues of the day. In March 2015 the group published 'Private Lives? Putting the consumer at the heart of the privacy debate'.

>>Read more about MRS Delphi Group.

A research-driven campaign

Will Goodhand, TNS UK Board Director, shares his personal experience of running for the Middlesbrough South & East Cleveland seat in the 2015 General Election.

Does knowhow from marketing the likes of baked beans transfer to the realm of the ballot box? Yes: in so many ways that it's almost a case of Heinz's 57 varieties, though I'll focus on three here, and make a point in closing about innovation:

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