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Master the core AI tools you need to script, design and produce a compelling multi-media presentation, complete with images, video and soundbites. All built inside Canva and supported by a suite of other AI-powered creative tools. .
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Explore how sustainability is reshaping markets, consumer behaviour and categories and learn how to integrate these
shifts into stronger insight, sharper recommendations and greater advantage.
This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.
El Curso básico sobre estudio de mercado ofrece a los alumnos una comprensión del papel de los estudios sociales y de mercado en la sociedad y los negocios, y un conocimiento de los procesos que intervienen en el diseño y la planificación de una investigación eficaz.
This Data Privacy and Research course comes in two parts – an introduction to the core data protection principles plus a second on conducting a Data Protection Impact Assessment. This on-demand course will equip you with the necessary skills to navigate today’s data privacy challenges.
Research is a ‘people’ business: it is built upon relationships and influence. Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational impact.
This on-demand course comprehensively explores Generative Artificial Intelligence (GenAI) in the context of Market Research. It's designed to equip learners with a fundamental understanding of AI concepts, delve into the specifics of GenAI, and how to apply these insights to market research and customer experience (CX). The course combines theoretical knowledge with numerous practical demonstrations, offering a well-rounded and hands-on perspective on the potential and challenges of integrating
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.