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Geodemographics Knowledge Base (GKB)

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Census and Geodemographics Group

For over 25 years the CGG has been a leading independent voice in the geodemographics sector. Part of MRS, it exists to promote the full use of Census and geodemographic information. It works with the Office for National Statistics (ONS) and others to represent the needs of research.


The CGG run regular seminars on the latest developments and uses of Census, geodemographic and lifestyle data, and data integration in market research and related fields.


One of the aims of the CGG is to promote the full use of Census and geodemographic information. The Group have developed a number of resources to aid those working in the field.

Consultation Responses

The CGG is an MRS advisory board that recommends MRS policy in relation to geographic, demographic and census information. As part of this role they represent the profession by responding to important consultations on behalf of MRS and their members.

How to get involved

The group encourage involvement, whether that be joining the LinkedIn network group, subscribing to bulletins and RSS feeds or joining the Census and Geodemographics Group itself. Please also follow the group's twitter account: @MRS_CGG

Event highlights

January 2018
Speaker 18

The Brexit Diaries: Engaging with the public in Brexit Britain18.01.18 | MRS, London EC1V 0JR

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MRS Operations Network23.01.18 | MRS, London EC1V 0JR

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Kids & Youth Insights25.01.18 | Etc.venues, London SE1 7PB

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