Impact Leader in research Stakeholder Management Client Relationship Management Personal Effectiveness Business & Finance Communication Skills Leadership & Managing people Influencing & Negotiating Understanding & apply best practice to provide ethical and quality research decisions Work with other business functions and third parties Lead cutting-edge thinking and innovative techniques Use and develop marketing and customer data/research Manage and lead research operations Plan, design and manage research projects Provide strategic marketing intelligence & customer insight

Insight and business

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How evidence and insight make a difference. Access the MRS quarterly magazine to see real examples of how the work of research and insight has influenced and transformed business and the world we live in.

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The development of your stakeholder management skills enables you to interpret and influence both the external and internal stakeholders within your business environments and create positive relationships.

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Client relationship management looks to develop your commercial awareness, activities and skills to retain and manage your business relationships with existing clients more effectively.

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Enhancing your personal effectiveness skills enables you to progress your personal profile and contribution within your organisation. Developing your abilities to influence others, advance your career, build your network and become an expert in your field.

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Developing your business & finance skills are fundamental to enhancing your knowledge in the wider business context, topics include: strategic planning, people & organisations, the role of marketing in business and financial management.

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Effective communication skills; verbal, written and presentation, are key to developing your relationships both within and outside the organisation and for your message and recommendations to be effectively interpreted and applied.

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Developing your leadership and people management skills are core to enabling you to use fundamental principles of human behaviour and communication to engage and motivate employees and colleagues towards a common goal. These attributes will help you develop as a leader within your organisation.

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An understanding of how to influence others and how to negotiate skilfully are crucial skills to learn in today’s business climate, whether upwards or sideways within your own organisation, or with external clients or suppliers.

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Ensures that the delivery of research results are built upon a rigorous ethical framework to create informed and quality based business decisions.

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Ensures the effectiveness of research and insight by integrating and communicating its value throughout the organisation whilst informing strategic direction of your organisation/or client.

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Ensures the research world is continually evolving offering the business world new and engaging ways to understand consumers and society.

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Utilising and integrating multiple data sources to provide deeper levels of insight and intelligence for your organisation or client.

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Research operations are a key part in the delivery of research ensuring that the project and associated processes are managed efficiently, on time and to budget.

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Ensures that the research provided is formed from a clear practical understanding of the core principles underpinning all stages in the research process, from design to delivery of results.

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Ensures the intelligence and insight provided offers your organisation or client strategic direction through the delivery of actionable research results.

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The Framework identifies the key functions and competencies required to be a research, insight, analytics and marketing sciences professional. From core skills to business leadership. The Framework has been designed to be relevant and applicable to professionals from across the sector, in organisations of all shapes and sizes, enabling members to plan their future career
and development needs and gain recognition for their achievements by upgrading to MRS Certified Member Status.
 
Finding the Story in the Data - Identifying the Insight

London

Storytelling is one of the hottest topics in market research

Feb
26
2018

Monday
09:00–17:00

Social Media in Market Research

London

Using social networks and communities to access respondents

Feb
27
2018

Tuesday
09:00–17:00

Advanced Segmentation Masterclass

London

Approaches using cluster analysis and more advanced options

Feb
28
2018

Wednesday

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