All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.
Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.
Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.
This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.
El Curso básico sobre estudio de mercado ofrece a los alumnos una comprensión del papel de los estudios sociales y de mercado en la sociedad y los negocios, y un conocimiento de los procesos que intervienen en el diseño y la planificación de una investigación eficaz.
This Data Privacy and Research course comes in two parts – an introduction to the core data protection principles plus a second on conducting a Data Protection Impact Assessment. This on-demand course will equip you with the necessary skills to navigate today’s data privacy challenges.
Research is a ‘people’ business: it is built upon relationships and influence. Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational impact.
Research can play a powerful role in giving lesser-heard groups a platform to represent themselves. Representative research also has significant benefits for research buyers, enabling commercial and public organisations to better serve minority groups. This on-demand course will enable you to address biases and blind spots, along with offering guidance on research design to achieve valid and effective results.
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.