Training for autumn 2023

Journey to the heart of successful business administration with management tools that deliver immediate value

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Increase your confidence in delivering high-quality client presentations.

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.

Understand visual storytelling and create tailor-made data infographics

Create stories that showcase the brilliance of your insights and result in highly engaged audiences.

Feb
03
2026

Tuesday
13:30–15:30

1/2

Feb
10
2026

Tuesday
13:30–15:30

2/2

Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.

Master essential AI tools to create dynamic, multi-format presentations that elevate your insights and content.

Increase your confidence in delivering high-quality client presentations.

Take information and find key messages through taught material and 'hands on' learning.

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Feb
24
2026

Tuesday
09:00–17:00

1/2

Feb
26
2026

Thursday
09:00–17:00

2/2

Understand the how and when advanced statistical techniques are used and understand which business questions they address.

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Understand visual storytelling and create tailor-made data infographics

Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights

Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.

Everyone’s writing questionnaires...but what makes a questionnaire really work?

Build traction to ensure insight lives on within stakeholder teams.

Mar
10
2026

Tuesday
14:00–16:00

1/2

Mar
17
2026

Tuesday
14:00–16:00

2/2

This lively on-line interactive day course lets you learn the theory and practice of online, (telephone) and face-to-face depth interviewing.

Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.

Brands have become vital corporate assets, representing over 40% of the total value of the world's largest companies. Measuring, managing and maximising brand equity are therefore core competencies for almost any organisation, yet the quality of understanding in this area remains sketchy.

Understand new technologies and online panel relationships

Learn how to apply behavioural science in quantitative market research

Data collection, sampling, analysis, presentation.

Mar
24
2026

Tuesday
09:00–15:30

1/3

Mar
25
2026

Wednesday
09:00–15:30

2/3

Mar
26
2026

Thursday
09:00–15:30

3/3

Boost your existing moderating skills with practical tips, individual feedback and group coaching.

Mar
24
2026

Tuesday
09:00–17:00

1/2

Mar
26
2026

Thursday
09:00–17:00

2/2

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

A masterclass of cutting-edge tools for agency and client-side qualitative researchers

Understand the role of qualitative research and the basic methods involved

Learn how to implement AI with purpose and transform your customer experience strategy to create measurable, human-centred value.

“Asking Smarter Questions” is a dynamic and interactive training course from award-winning author and trainer Sam Knowles, which champions the art of curiosity. The course sets out the six Universal Principles you need to make every question count.

An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.

A new MRS training course for researchers and insight professionals navigating inclusivity, digital data and emerging technologies.

Maximising the effectiveness of your desk research

Gain the knowledge and confidence to assess, manage, and oversee AI systems in line with the EU AI Act, before enforcement begins.

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Discover how to work with social data to deliver tangible business outcomes.

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Learn which text analytics methods are available today and when & how (not) to use them

We are all graphic designers. Most days we are creating presentations, documents, videos etc as part of our jobs, but to create clear and visually compelling outcomes we need to understand design, to think in the way a graphic designer would.

Deepen your knowledge of the principles, practices and processes of market research.

Since 'Nudge, Predictably Irrational', and 'Thinking, Fast and Slow' became best sellers over a decade ago, behavioural science has rapidly grown in popularity and continues to be a buzz topic as well growing in importance for research and insight. We’re learning more about human behaviour and learning it faster than ever before – the countless behavioural models, biases, and heuristics.

Increase your confidence in delivering high-quality client presentations.

Multivariate and other statistical techniques for use in research.

May
19
2026

Tuesday
09:30–17:00

1/2

May
20
2026

Wednesday
09:30–17:00

2/2

Learn to improve data quality in online surveys for more accurate and reliable research results.

Get the most from your project by making good research and project management decisions at every stage.

This training will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively

Create insightful, innovative and inspiring deliverables that move audiences to action

Enhance your insights and impact in challenging economic times

Journey to the heart of successful business administration with management tools that deliver immediate value

Learn the fundamental skills and processes of effective project management

Gain practical skills and confidence to conduct ethical, safe, and empathetic research on sensitive topics.

Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.

Develop your skills in combining stories and statistics that move others to action through a combination of emotion and logic.

Want a clear, practical, jargon-free introduction to the world of semiotics? This highly-interactive, ever-popular course is for you. You will learn basic semiotic theories and techniques, discover how semiotics fits into the wider research process and get the chance to apply your learning in an afternoon of hands-on, interactive group work.

Learn basic theory and practice moderating in a safe environment, with supportive feedback and coaching.

Jun
22
2026

Monday
09:00–17:00

1/2

Jun
24
2026

Wednesday
09:00–17:00

2/2

Discover how to deliver actionable insights from consumer conversations at scale

Evaluate your personal impact and increase your influence in business

A one-day training course to be delivered by MRS B2B Network in association with the Market Research Society

Is your survey (still) working hard enough for you?

Take information and find key messages through taught material and 'hands on' learning.

Unless you’re consciously including people, you’re almost certainly unconsciously excluding people. This course will empower you to confidently take an inclusive approach to any research study, no matter how big or small.

Learn how to effectively use synthetic data as a tool in research, while respecting data protection obligations.

Learn how to lead engaged, focused and high-performance teams

Learn behavioural change and how it effects and improves our chances of commercial success.

Learn how to have effective conversations in every aspect of your life as a researcher

Understand visual storytelling and create tailor-made data infographics

Briefing, design, fieldwork, analysis and presentation.

Jul
07
2026

Tuesday
09:00–17:00

1/3

Jul
08
2026

Wednesday
09:00–17:00

2/3

Jul
09
2026

Thursday
09:00–17:00

3/3

Communicate in a voice that's professional, engaging and inspiring

Everyone’s writing questionnaires...but what makes a questionnaire really work?

The Foundation Course in Market Research gives learners an understanding of the role of market and social research in society and business, and an awareness of the processes involved in designing and planning effective research.

This Building Business Impact training course has been created by MRS and Global Research Business Network (GRBN) with input from research and insight professionals from around the world. The course provides the tools to build, measure and demonstrate business impact. At the core of the training is the GRBN Framework, which allows practitioners to systematically implement a mechanism to measure and report the ROI of insight.

Curso en línea

El Curso básico sobre estudio de mercado ofrece a los alumnos una comprensión del papel de los estudios sociales y de mercado en la sociedad y los negocios, y un conocimiento de los procesos que intervienen en el diseño y la planificación de una investigación eficaz.

Examen en línea

El Certificado de estudios de mercado de MRS (Certificado de MRS) está pensado para acreditar un abanico de conocimientos y conceptos.

This Data Privacy and Research course comes in two parts – an introduction to the core data protection principles plus a second on conducting a Data Protection Impact Assessment. This on-demand course will equip you with the necessary skills to navigate today’s data privacy challenges.

Research is a ‘people’ business: it is built upon relationships and influence. Clients, whether internal or external, will listen to, and be influenced by, those who sell the benefits to them of doing so, who deliver their definition of ‘value’ and whom they trust and respect. The astute researcher recognises the importance of the ‘emotional’ elements of business (communication, relationships, influence and impact), and knows how to leverage these for both personal and organisational impact.